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Study: Marketing Siloes Are Biggest Barrier to O2O Tracking

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Tracking online-to-offline (O2O) behavior is one of the most compelling use cases for location data, but execution is a challenge for many marketers. New data show that these challenges aren’t due to a lack of understanding, but are more organizational in nature. For more visit: http://bit.ly/2xIgKnz

Published in: Marketing
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