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Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017


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A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% begin the purchase process online, up from 71% in 2017. Additionally, 50% of shoppers conduct their first purchase via a retailer, but 47% of repeat purchases happen on marketplaces, like Amazon.

Published in: Data & Analytics
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