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Study: 79% Research Online Before Making a Large Purchase In-Store

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A recent survey of 500 consumers from Netsertive, revealed that 79% research online prior to making a large purchase in-store. Additionally, the top channels utilized for conducting online research are Google (68%), the store’s website (48%), Yelp/other review sites (16%), Facebook (13.8%) and YouTube (5.7%).

Published in: Data & Analytics
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