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Study: 56% of Consumers Shop Equally Online and Offline

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A recent study from Periscope by McKinsey, revealed that 56% of consumers shop equally online and offline. When broken down by channel, 10% shopped offline only and 5% shopped online only, while 17% admitted to shopping mostly offline and 11% to mostly online.

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A recent study from Periscope by McKinsey, revealed that 56% of consumers shop equally online and offline. When broken down by channel, 10% shopped offline only and 5% shopped online only, while 17% admitted to shopping mostly offline and 11% to mostly online.

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