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Study: 35% of Voice Assistant Users Have Made a Purchase Using Their Device

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According to a recent report, of voice assistant users 35% have purchased a consumer product or retail item using a voice assistant. In addition, of these voice assistant users, 34% of survey respondents said they had ordered a meal. This indicates that consumers are using voice assistants to research and purchase more than just consumer packaged goods (CPG).

Published in: Data & Analytics
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