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LSA|14: Reducing Complexity for Digital Ads With A Balance of Control and Automation

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Ginny Sandu, senior product manager, mobile and local advertising for Bing Ads outlined Bing’s strategy for helping SMBs as three fold: eliminate complexity, enable local task completion, and measure local ROI for SMBs.

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LSA|14: Reducing Complexity for Digital Ads With A Balance of Control and Automation

  1. 1. Source: IDC Mobile Phone Tracker
  2. 2. 01 02 03 04
  3. 3. Source: Facebook 10-Q, Earnings Transcript, Forbes, Borrell Associates, YP Local Insights Report, Q2 2013, Yelp Q2 2013 Investor Presentation, Twitter S-1
  4. 4. 123 118 100
  5. 5. Right Balance
  6. 6. Yahoo PC User searching in Bellevue (within 50 miles of business) Bing PC User searching in New York (within 50 miles of business) User searching outside of 50 miles of business Combining Location Extensions with Site Links
  7. 7. Today H2 2014 Coming Soon
  8. 8. “Online search is the phone book for the next generation of consumers. Brands who are able to provide the right information at the right time and place will be the ones who best resonate with consumers in the future.” Judge Graham, Search Engine Watch, 1/30,2014

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