In this LSA|14 presentation, Nir Lempert, CEO of Zap group, shared his experience in taking the company through a transformation process, from a print oriented company to a fully digital publisher.

1. The next
Generation

2. Company
Profile

3. Group’s
assets
Zap
group’s
anchors
Traffic
Robust
technology
Sales force
Dozens of
Thousands of
SMB
customers
Dominates the
online
products
market
(zap)
Dominates the
main online
verticals
segments
(rest/doctors)
Dominates the
online services
market (IYP)

4. 2005 2006 2006 - 2008 2009 2010 2011 2012 2013
2005 ?
15
%
100
%
Digital
Print
85
%
Plan to shift
from print
to digital

5. 2006 - 2008 2009 2010 2011 2012 2013
Internet
era
2005 2006

6. 2009 2010 2011 2012 2013
Verticals
2005 2006 2006 - 2008

7. 2011 2012 20132005 2006 2006 - 2008 2009 2010
Consumer
empowerment
Services
Life style
EXPERTS
SOS
Products

8. 2011 2012 20132005 2006 2006 - 2008 2009 2010
Group’s
Vision
1. Empower Consumers, enabling them
make smart purchase-related decisions
2. Become the main lead generation junction
for our customers

9. 2005 2006 2006 - 2008 2009
Organizational
change
CEO
Experts Retail &
Products Life style
Service
Providers
SHARED
SERVICES
2010 2011 2012 2013

10. 2005 2006 2006 - 2008 2009 2010 20132011 2012
Branding

11. 2005 2006 2006 - 2008 2009 2010 20132011 2012
Objective
comparison and
decision tools for
consumers in the
products marketZap -
Anchor

12. Clip

13. 137K
09 10 11 12 13
1M
2M
3M
4M
376K
1.7M
2.9M
3.7M
Calls to paying customers
2.5M
09 10 11 12 13
1M
2M
3M
4M
5M
6M
2.8M
3.4M
4.5M
6.2M
Monthly Visits
1.6M
09 10 11 12 13
75K
1.5M
2.25M
3M
3.75M
1.8M
2.0M
2.9M
3.5M
Monthly Unique Users

14. 2005 2006 2006 - 2008 2009 2010 2011
On line
company
Digital
Print
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
2012 2013

15. 2005 2006 2006 - 2008 2009 2010 2011
On line
company
2012 2013
2005 2013
15
%
100
%
Digital
Print
85
%

16. 2017
2016
2015
2014
2013

17. Company’s
Strategy
Capitalize on group’s assets and become a
commercial ecommerce platform, as well as an
online media
2005 2006 2006 - 2008 2009 2010 2011 2012 2013

18. Consumers
solution PurchaseChooseSearchNeed

19. Consumers
solution PurchaseChooseSearchNeed
customersconsumers
PaymentPersonalization UGC & TagsDirectory
CRM tools Online presence Priority listing Pay Per Action

20. Vertical
implementation
• Products search
• Become the Israeli Amazon
• Launch “zap protect” offering
• Change Business model from PPC to % from transaction
Zap products
(prices)
• Launch a mobile payment app for services
• Only qualified service providers will enroll – zap protect
• Change Business model from fixed pay to PPA and % from transaction
Zap services (YP)
• Book a table – PPA
• Delivery & Take away platform - PPA % from transactionZap restaurants
•Book an appointment
•Change Business model from fixed to PPAZap Doctors

21. Vertical
implementation PurchaseChooseSearchNeed
On line delivery systemOrder a table

22. SMB
solution

23. Growth
Engines
Media
Services to SMB’s = zap 360
e-commerce
Going global
Products Services

24. We will be delighted to share our
capabilities with you.
Formoredetails
nirl@d.co.il