Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Base -
Searches PYP IYP Search Engine
Store Circular/
Email Promo-
tion/Coupon Daily Deals
Newspaper/
Magazine
Ratings/Re-...
Upcoming SlideShare
Loading in …5
×

Local Media Used by Consumers in Past Week to Find Local Businesses

5,760 views

Published on

Taken from LSA's Local Media Tracking Study, this infographic shows how often a consumer searches for a particular business category and the media they use to do so.

Published in: Marketing
  • Be the first to comment

Local Media Used by Consumers in Past Week to Find Local Businesses

  1. 1. Base - Searches PYP IYP Search Engine Store Circular/ Email Promo- tion/Coupon Daily Deals Newspaper/ Magazine Ratings/Re- views Sites Social Media Restaurants 8591 13% 12% 71% 19% 16% 12% 26% 13% Supermarket 2747 7% 7% 41% 59% 9% 30% 5% 8% Physicians 1682 33% 18% 54% 4% 3% 4% 9% 5% Beauty Salons 1674 22% 17% 58% 18% 18% 14% 21% 19% Pizza 1291 20% 16% 58% 27% 10% 10% 13% 8% Clothing 1148 7% 10% 70% 41% 13% 25% 10% 17% Auto Repair 1002 33% 20% 54% 18% 11% 14% 14% 9% Food Products 997 12% 14% 61% 37% 19% 24% 20% 22% Pharmacies 988 16% 11% 47% 32% 4% 13% 4% 7% Auto Parts 765 35% 16% 57% 16% 6% 12% 9% 6% Banks 748 13% 12% 71% 4% 3% 4% 5% 5% Discount Store 723 11% 11% 62% 29% 8% 15% 6% 11% Plumbing Contr. 692 44% 20% 45% 10% 4% 14% 16% 7% Auto Dealers 626 18% 16% 75% 13% 4% 28% 14% 12% Service Stations 626 10% 7% 54% 10% 5% 5% 9% 8% Retail Shoes 613 9% 10% 75% 36% 12% 18% 8% 16% Electr. Equip. 606 14% 12% 77% 36% 9% 19% 12% 12% Internet 598 16% 18% 79% 23% 19% 20% 18% 31% Gov/Mail/Emer Sv 586 14% 11% 69% 3% 2% 4% 3% 6% Dentists 558 33% 24% 58% 6% 4% 6% 15% 7% Hardware 556 26% 12% 56% 26% 3% 14% 5% 4% Dept. Stores 544 11% 10% 67% 34% 4% 17% 5% 9% Furniture 487 14% 10% 74% 34% 9% 24% 10% 7% Hotels 482 9% 11% 83% 8% 16% 8% 24% 11% Theaters 463 11% 13% 81% 7% 8% 19% 12% 10% Tire Dealers 439 28% 17% 66% 23% 10% 21% 15% 6% Home Improve. 421 16% 14% 67% 30% 6% 16% 8% 9% Book Dealers 418 15% 14% 77% 14% 5% 11% 9% 14% Employ. Agen. 411 15% 23% 84% 14% 6% 35% 15% 27% Bakers 406 16% 14% 67% 15% 9% 7% 20% 16% Nail Salon 365 14% 17% 61% 17% 22% 7% 24% 17% Barbers 361 28% 17% 52% 16% 8% 13% 15% 12% Florists 324 29% 17% 65% 14% 6% 9% 20% 19% Landscaping 323 30% 19% 49% 18% 10% 24% 16% 12% Veterinarians 301 38% 19% 53% 5% 2% 8% 14% 7% Cellular Service 297 10% 14% 81% 17% 8% 13% 17% 15% Sporting Goods 289 12% 8% 75% 24% 10% 14% 6% 10% Insurance 287 24% 14% 68% 7% 1% 7% 8% 7% Computer Dealer 281 15% 14% 81% 36% 15% 24% 18% 17% Pet Shops 278 17% 21% 71% 20% 10% 16% 10% 14% Office Supplies 272 17% 13% 68% 35% 9% 14% 6% 8% Pet Supplies 270 13% 16% 67% 33% 13% 15% 14% 12% Toys 270 7% 10% 82% 43% 11% 16% 6% 15% Real Estate 261 13% 17% 82% 6% 2% 21% 9% 8% Churches 259 16% 10% 67% 4% 1% 7% 3% 11% Jewelers 254 14% 14% 72% 19% 8% 17% 11% 11% Attorneys 250 45% 24% 56% 4% 3% 9% 7% 11% Hospitals 246 27% 15% 55% 2% 2% 4% 7% 4% Coffee & Tea 235 5% 8% 68% 16% 9% 6% 23% 19% Shopping Centers 227 10% 14% 79% 14% 9% 10% 8% 18% Libraries 202 11% 7% 73% 1% 2% 5% 5% 6% School Info 191 14% 13% 70% 4% 5% 8% 10% 16% Video Games 191 11% 12% 79% 26% 15% 13% 16% 21% Thrift Shops 189 12% 14% 72% 9% 5% 9% 13% 15% Electric Contr. 187 45% 21% 44% 8% 3% 10% 20% 4% Craft Supplies 183 11% 12% 69% 44% 6% 18% 8% 8% Dry Cleaners 182 22% 19% 58% 23% 12% 8% 24% 5% Pet Groomer 179 29% 24% 60% 13% 14% 9% 24% 15% Lawn Equip. 174 21% 10% 54% 36% 5% 31% 4% 7% Baby Accessories 171 5% 9% 80% 37% 14% 15% 13% 20% Travel Agen. 169 10% 12% 78% 13% 29% 16% 17% 18% Lawn Main. 168 28% 22% 49% 22% 10% 30% 16% 13% Cable & Sat TV 159 20% 13% 69% 12% 6% 10% 8% 6% Computer Supply 156 8% 9% 84% 30% 8% 16% 12% 9% Beauty Salon Spl 155 12% 13% 68% 29% 13% 25% 18% 14% Ice Cream 154 8% 6% 57% 19% 12% 9% 17% 14% Computer Repair 151 37% 25% 60% 12% 6% 10% 15% 12% Major Appliance 150 14% 11% 75% 39% 6% 24% 12% 5% Gymnasiums 150 14% 12% 77% 14% 18% 11% 21% 19% Apartments 145 13% 20% 76% 12% 4% 39% 25% 18% Airlines 140 3% 5% 84% 9% 15% 3% 6% 9% Nurseries 139 21% 15% 57% 25% 4% 20% 4% 4% Colleges & Univ. 138 9% 12% 80% 4% 4% 6% 7% 13% Appliance Repair 137 43% 17% 50% 6% 1% 15% 14% 7% Paint Retail 137 26% 11% 55% 31% 5% 18% 9% 9% Pest Control 137 25% 22% 61% 15% 8% 9% 18% 5% Parks 135 6% 8% 84% 2% 6% 7% 11% 11% Housewares 135 3% 4% 64% 36% 7% 16% 5% 8% Health & Diet 130 12% 11% 72% 15% 6% 11% 18% 11% Roofing 127 43% 22% 46% 11% 4% 18% 14% 7% Tree Service 125 39% 24% 54% 8% 3% 22% 18% 9% Tools-Other 123 15% 10% 72% 39% 3% 17% 12% 7% Carpet Cleaners 121 34% 19% 53% 26% 19% 19% 23% 7% TV & Radio Dlr. 119 12% 3% 75% 57% 7% 36% 16% 12% Bike Dealer 118 19% 16% 84% 13% 5% 11% 14% 15% Video Rental 118 11% 5% 80% 13% 6% 8% 18% 12% Auto Body Rep. 117 37% 23% 64% 8% 7% 6% 17% 12% Massage 116 12% 10% 71% 12% 43% 6% 17% 13% Party Supplies 115 17% 11% 82% 21% 7% 9% 6% 16% Delivery Serv. 114 10% 7% 80% 10% 3% 4% 7% 3% Guns 113 25% 18% 83% 15% 9% 24% 7% 9% Printers 111 29% 21% 72% 21% 13% 13% 4% 8% Clinics 109 29% 12% 57% 4% 4% 5% 5% 4% Optometrist 108 37% 18% 57% 7% 3% 7% 16% 4% General Contr. 108 40% 25% 46% 10% 5% 22% 16% 12% Lawn Mower Rep. 107 44% 17% 49% 7% 3% 11% 3% 4% Car Wash/Polish 107 21% 8% 57% 23% 20% 10% 21% 10% Liquor Stores 106 5% 14% 69% 15% 11% 13% 5% 10% Health Clubs 104 12% 12% 80% 8% 36% 6% 12% 13% Games & Supplies 103 10% 8% 88% 19% 10% 17% 24% 26% Fabric Shop 103 21% 10% 64% 34% 5% 13% 6% 7% Painting Contr. 100 27% 21% 43% 16% 10% 18% 28% 15% Fruit & Veg. 100 16% 7% 48% 36% 8% 33% 9% 17% Telephone Cos. 97 18% 11% 66% 15% 8% 10% 11% 15% Plumbing Suppl. 94 19% 17% 62% 21% - 7% 6% 2% Child Care 93 25% 33% 84% 8% 6% 14% 33% 27% Optical Goods 93 24% 16% 66% 25% 3% 12% 8% 7% Hobby/Model Shop 93 20% 15% 71% 19% 2% 14% 4% 13% Auto Renting 92 20% 14% 82% 11% 4% 6% 9% 5% Consignment Srv. 89 27% 17% 73% 10% 4% 9% 12% 18% Tax Preparer 89 23% 10% 63% 10% - 8% 4% 6% Women`s Apparel 89 5% 9% 82% 30% 2% 18% 5% 9% Recycle Cent. 87 29% 18% 64% 2% 2% 9% 6% 5% Air Cond. Rep. 87 41% 23% 46% 12% 4% 9% 17% 8% Funeral Director 78 40% 9% 45% 1% - 16% - 1% Lumber 78 31% 9% 52% 19% - 18% 2% 3% Loans 77 31% 20% 75% 10% 3% 19% 8% 7% Newspapers 76 10% 12% 51% 26% 10% 41% 3% 13% Music 76 13% 12% 79% 8% 4% 17% 7% 23% Phone Equip Dlrs 75 8% 17% 80% 19% 20% 10% 21% 22% Hot Tub Dlr. 74 12% 12% 64% 16% 50% 14% 35% 26% Glass 73 34% 16% 58% 8% 5% 4% 15% 7% Shoe Repair 71 32% 20% 61% 4% 3% 4% 16% 5% Light Fixtures 70 24% 8% 79% 17% - 11% 2% 3% Lndscpe Equip 69 15% 17% 72% 17% 3% 17% 14% 7% Locksmiths 68 38% 20% 58% 3% 2% 10% 7% 5% Musical Inst. 67 10% 12% 84% 13% 9% 9% 20% 15% Doors 66 30% 14% 57% 9% - 9% 9% 2% Child Clothing 66 6% 9% 82% 49% 9% 15% 7% 16% Pawnbrokers 65 40% 26% 50% 8% 6% 9% 8% 11% Carpet & Rugs 62 30% 17% 64% 19% 11% 11% 8% 10% Entmt. Bureaus 62 5% 8% 74% 11% 35% 21% 15% 32% Chiropractor 60 23% 25% 55% 5% 9% 7% 9% 6% Building Mat 58 19% 17% 56% 26% 5% 9% 5% - Taxis 57 45% 42% 34% 7% 3% 5% 9% 7% TV & Radio Rep. 57 41% 26% 58% 14% - 19% 3% 9% Fence 56 39% 32% 54% 21% 8% 16% 8% 12% Meat 55 20% 9% 48% 25% 10% 22% 13% 11% Antique Dlr. 53 24% 24% 68% 2% 3% 15% - 10% Battery Storage 53 20% 18% 67% 21% 4% 17% 4% 8% House Cleaning 52 20% 17% 53% 19% 27% 23% 37% 12% Windows 50 24% 24% 63% 32% - 22% 8% 2% RESEARCH LOCAL MEDIA USED BY CONSUMERS IN PAST WEEK TO FIND LOCAL BUSINESSES Local Media Tracking Study 2014 Year-end Report. Copyright © 2015 Local Search Association/Burke. All rights reserved.

×