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LSA Bootcamp Charlotte: Email Marketing in a Multi-Device Era (ConstantContact)


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This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit

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LSA Bootcamp Charlotte: Email Marketing in a Multi-Device Era (ConstantContact)

  1. 1. © Constant Contact 2014 Harness the Power of Mobile Email Marketing in a Multi-Device Era
  2. 2. Authorized Local Expert, Constant Contact 2 Lisa Perry Perry Productions Social Media Marketing @perryprosmm
  3. 3. 65% of emails are opened on a mobile device Source: Litmus 3 Why are we here today? Mobile internet usage is growing fast
  4. 4. 4 Creating content with and for mobile Is Email Still King?
  5. 5. 5 Why are we here today? Mobile internet usage is growing fast The average person looks at their phone 150 times per daySource:
  6. 6. Work more effectively Consumers are finding your business Do things faster and smarter What is Mobile Marketing? Why is mobile so important for small businesses? 6
  7. 7. 7 Engagement is… 7 touches to a prospect to become a customer, member or client. The average user deems only 14% of their emails as “must read now” Email can be exhausting; how do we change that? ENGAGEMENT
  8. 8. 8 Mobile activities for small businesses Small, quick tasks are a great fit Create newsletters with mobile in mind Post to social media Check your reports
  9. 9. 9 Mobile Email Marketing Priorities for Emails with Mobile in Mind Subject Line Teaser Line Frequency Coupons Facebook Promos Event Registration
  10. 10. 10 Mobile Email Marketing Best Practices: Subject Lines Be bright Have fun! Allusions: “49 Other Shades, You Might Have Missed Out On” Alliteration: “Simple Steps to Saving Money” Chunking “The Few. The Proud. The Marines.” Include numbers Capitalization Use the words: YOU or YOUR
  11. 11. 11 Mobile Email Marketing Use Teaser Text Mobile Devices First lines of text display as the teaser text Provides additional content that allude to what you are providing in your email
  12. 12. 12 Mobile Email Marketing Best Practices: Frequency Days Tuesday-Thursday generally Recent surveys show Mondays may be a new favorite Time of Day 10 a.m. – 2 p.m. 23.63% of email opens occur within the first hour after delivery. Frequency Twice a month (average) Could vary based off of segments and type of email
  13. 13. Drive action with mobile marketing 13 70%want mobile coupons Source:
  14. 14. 14 A marketing effort associated with Facebook and other social networks, where you drive customers to take advantage of an offer and specific call to action. Drive action with mobile marketing Offers and promotions Facebook promotion
  15. 15. 15 Deals allow customers of your business to enjoy a product or service at a discount. Drive action with mobile marketing Offers and promotions Local deal
  16. 16. 16 A digital coupon that’s sent to your email list, is an “open” offer, doesn’t require a prior purchase, and is easily shared via social media. Drive action with mobile marketing Offers and promotions Trackable coupon
  17. 17. 17 Invitations Registration forms Tickets and check-in Online payment Drive action with mobile marketing Events
  18. 18. 18 80%of users delete email that doesn’t look good on mobile. Source: Blue Hornet 30%of users unsubscribe from email lists after receiving mobile email that doesn’t look good. Source: Blue Hornet
  19. 19. 19 Mobile friendly emails Avoid too much text Avoid multiple columns Avoid tiny fonts
  20. 20. 20 Mobile friendly emails Less text is more Keep it simple with a single column Large fonts are legible
  21. 21. 21 Mobile friendly emails Avoid large, off- screen image sizes Don’t make calls to action hard to find or read
  22. 22. 22 Mobile friendly emails Use clear and easy calls to action Size images to fit
  23. 23. 23 Send a test email to your smartphone Send it to a targeted list Check your results Creating content with and for mobile Mobile Email Strategy
  24. 24. 24 Take advantage of mobile Tools to expand your list Text to Join™ from Constant Contact TXT Scan to Join™ from Constant Contact Exclusive Offers for Today’s Attendees Offer Ends July 31, 2015 *This promotion (the "Promotion") begins on July 20, 2015 at 12:01 a.m., Eastern Time ("ET") and ends on July 31, 2015 at 11:59 p.m., ET (the "Promotion Period"). If eligible Constant Contact customers purchase (i) the Email or Email Plus level of Constant Contact, during the Promotion Period, they will receive a discount of 40% off of such purchased product(s) for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are a Constant Contact trial account holder or a new Constant Contact customer who has never been a paying Constant Contact customer, and (ii) become a paying Constant Contact customer and either enter the applicable promo code during check out by 11:59 p.m., ET, on July 31, 2015 or call a Constant Contact sales representative and mention this offer by 5:00 p.m., ET, on July 31, 2015. After the first three months have ended, eligible participants will automatically be charged the current retail price for the product(s) unless they cancel their accounts or the applicable product. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact offers a 30-day money-back guarantee on purchases of certain Constant Contact products, as more fully described at Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contactterms and conditions. Mobile Friendly Email Template Design $99 $79 Email today! Already a customer? We have something for you too…
  25. 25. Thank You! • Available to speak to groups • Small group workshops • One-on-one consultations • Strategic email marketing • Social media marketing • Website development Lisa Perry Perry Productions, 704-788-2949