Implementing the Martha Lane Fox Review of Government Online: Single Government Website alpha Tom Loosemore Friday19 th  M...
07/06/11 MLF Review of Government Online
07/06/11 Radical change: Single domain; no more departmental silos, shared web services, APIs
Single Domain : Explore via an alpha <ul><li>Deliver a live alpha of a “single domain” for gov online </li></ul><ul><li>In...
Team… 07/06/11
07/06/11
07/06/11
07/06/11
07/06/11
07/06/11
07/06/11
07/06/11
07/06/11
07/06/11
Single Domain : Some organising principles <ul><li>Google is the homepage </li></ul><ul><li>Standard  user behaviour  “In-...
Single Domain : Some organising principles <ul><li>  Geographic  customisation  of whole site (IP detection of country, po...
Thank You Tom Loosemore @tomskitomski [email_address] blog.alpha.gov.uk
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Implementing the Martha Lane Fox Review of Government Online: Single Government Website alpha

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Here is the presentation slides for Tom Loosemore's recent presentation at our Local Directgov Community Board giving a overview of Alphagov.

Download slides if you want to learn more about Alphagov.

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Implementing the Martha Lane Fox Review of Government Online: Single Government Website alpha

  1. 1. Implementing the Martha Lane Fox Review of Government Online: Single Government Website alpha Tom Loosemore Friday19 th May 2011
  2. 2. 07/06/11 MLF Review of Government Online
  3. 3. 07/06/11 Radical change: Single domain; no more departmental silos, shared web services, APIs
  4. 4. Single Domain : Explore via an alpha <ul><li>Deliver a live alpha of a “single domain” for gov online </li></ul><ul><li>Including needs currently being met via Department Sites, Directgov & BusinessLink </li></ul><ul><li>Launch 9th May using highly agile, multi-disciplinary approach </li></ul><ul><li>Small team, co-located, given blank sheet of paper </li></ul><ul><li>Obsession with understanding and meeting user need </li></ul><ul><li>Not migrating existing content: develop examples of new tools & templates for meeting range of user needs </li></ul>07/06/11
  5. 5. Team… 07/06/11
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  15. 15. Single Domain : Some organising principles <ul><li>Google is the homepage </li></ul><ul><li>Standard user behaviour “In-Out-In-Out” from Google </li></ul><ul><li>  </li></ul><ul><li>Easy to find tools/pages offering low hassle, no faff answers to users ’ Top Needs , (as expressed by users’ actions) </li></ul><ul><li>Some needs are best met by a tool (decision tree, calculator, pre-transaction filter), some by words/pictures/video . Want set of standardised but customisable tools/pages to meet different Top Needs. </li></ul><ul><li>  </li></ul><ul><li>One brand experience: Consistent, high-quality UX for components, search, header/footer, geo, registration etc. </li></ul><ul><li>Design should be consistent, but not uniform. Three audiences: Citizen, Business, Specialist. </li></ul><ul><li>  </li></ul><ul><li>If in doubt, promote online transactions . </li></ul>07/06/11
  16. 16. Single Domain : Some organising principles <ul><li>  Geographic customisation of whole site (IP detection of country, postcode -> local council cookie, postcode -> social economic targeting) </li></ul><ul><li>Automated but customisable aggregation pages for each Government Department, Minister, Policy Area & Country </li></ul><ul><li>Sophisticated internal tool for spotting as yet unmet user needs (topical spikes or meeting need 101, 102 etc.) </li></ul><ul><li>  </li></ul><ul><li>Feedback loop to enable users to express how effectively tools/pages are meeting their needs , plus internal tool to allow us to imply poorly met needs from passive usage data (bounce rate, time spent etc.) </li></ul><ul><li>  </li></ul><ul><li>Top Needs tools/pages heavily SEO ’d for google, each with multiple associated synonyms (and tool for managing said synomyms) </li></ul><ul><li>Far fewer pages. </li></ul>07/06/11
  17. 17. Thank You Tom Loosemore @tomskitomski [email_address] blog.alpha.gov.uk

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