Walsall Council’s social media journey | Dan Slee | London | December 2012

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Walsall Council’s social media journey | Dan Slee | London | December 2012

  1. 1. Walsall Council’s social media journey Dan Slee Walsall Council Really Useful Day December 2012 http://flic.kr/p/aDenpC
  2. 2. In 1982...
  3. 3. Greetings from Brisbane
  4. 4. In 2012...
  5. 5. Our first social media strategy...
  6. 6. One ring to rule them all http://flic.kr/p/5yhUEp
  7. 7. “Organisations don’t tweet. People do.” - Euan Semple
  8. 8. A human face...
  9. 9. A human face...
  10. 10. A human face...
  11. 11. Morgan Bowers, countryside ranger
  12. 12. Morgan Bowers, countryside ranger Oedemera nobilis This little guy is imaginatively named the Thick Legged Flower Beetle... wonder why? Found on the Beacon Way on Chapel Lane near Merrions Wood, Walsall.
  13. 13. #Walsall24
  14. 14. #Walsall24 70 profiles in 11 platforms
  15. 15. Put emergency planning into your social media strategy...
  16. 16. Twitter
  17. 17. Twitter 6.2m unique UK users March 2012 Source: UKOM / Neilson
  18. 18. Twitter 6.2m unique UK users March 2012 Source: UKOM / Neilson @pcstanleywmp Walsall Police Station at 19:11 today, not on fire. Look how not on fire it is. Very not on fire.”
  19. 19. Twitter 6.2m unique UK users March 2012 Source: UKOM / Neilson
  20. 20. March 2012 Source: UKOM / Neilson
  21. 21. Be social in a crisis 1. Create or spot an authoritative voice on Twitter.http://flic.kr/p/6YVLJr 2. Share it. http://flic.kr/p/6YVLMp
  22. 22. 11 golden rules for social media in an organisation...
  23. 23. 44 1 http://flic.kr/p/6ZxFLc Be a helpful gatekeeperBe a helpful gatekeeper
  24. 24. 44 2 Use the language of the platformUse the language of the platform http://flic.kr/p/2utcz
  25. 25. 44 3 Gently remind people there’s a code of conduct Gently remind people there’s a code of conduct http://flic.kr/p/9t5K9q
  26. 26. 44 4 Be humanBe human http://flic.kr/p/nf4q1
  27. 27. 44 5 Be transparentBe transparent http://flic.kr/p/2UvgKQ
  28. 28. 44 6 Be politeBe polite http://flic.kr/p/3JRr6h
  29. 29. 44 7 Be connectedBe connected http://flic.kr/p/8ay13B
  30. 30. 44 8 It’s about conversationIt’s about conversation
  31. 31. 44 9 Don’t let comms hog the sweetie jar Don’t let comms hog the sweetie jar
  32. 32. 44 10 It’s okay to be a digital native It’s okay to be a digital native
  33. 33. 44 11 ExperimentExperiment http://flic.kr/p/5j78nv
  34. 34. In conclusion...
  35. 35. Thank you. Dan Slee Email: sleed@walsall.gov.uk Blog: www.danslee.wordpress.com Twitter: @danslee Any questions?

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