Localism 2012: Looking Forward

289 views

Published on

What do the UK Government\'s \'localism\' agenda and legislation mean for the property, development and infrastructure industry?

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
289
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Localism 2012: Looking Forward

  1. 1. Localism: Looking ForwardFeaturing exclusive insights from... Clive Betts MP John Roger Chairman of the CLG Select Howell MP Hepher Committee PPS to Cities, Head of Decentralisation Planning and Stephen Gilbert MP CLG Select Committee Member and Planning Regeneration Minister at Savills Fiona Howie CPRE’s Head of Planning
  2. 2. Contents Localism: Looking Forward Mark Brown, a member of the Government’s Planning Sounding Board, outlines the political motives behind Localism. The Local Way Forward John Howell MP, PPS to Cities, Decentralisation and Planning Minister Greg Clark, explains the key measures in a year of planning reform. A Leap in the Right Direction CLG Select Committee member Stephen Gilberrt MP argues that localism enjoys unusual cross-party support. A National Balance? Clive Betts MP, Chairman of the CLG Select Committee, questions the national-local balance shown in localist reforms. Unseen Consequences So many simultaneous reforms could lead to unseen consequences and advantages for those with enough foresight, says Savills’ Roger Hepher. A Rural Role With Coalition reforms reflecting many existing countryside planning techniques, CPRE’s Fiona Howie explains the lessons to be learned. The Planning Authority View How can developers make the most of consultation and achieve consents through engagement? First-hand advice from Planning Authorities.2 Localism: Looking Forward
  3. 3. Mark Brown is a founding partner of Local Dialogue and a member of the Government’s Planning Sounding Board.Localism:Looking ForwardI n a process that many trace back to an important distinction: that NIMBYs the 1980s and attribute to attack when they have no other option. Governments of both parties, The politics of the petition, says the centralisation has been a pattern of Coalition, is created by a planning systemmodern British politics. that provides minimal recourse to influence decisions. The answer, they say, is toThe images of a Blairite ‘sofa government’ provide an alternative – a valve thatand Brownite ‘Stalinism’ were so strong, in prevents the build up of pressure throughfact, that opposition parties formed early collaboration.governing philosophies in deliberatecontrast to them. David Cameron and Nick Our clients, presented with sweepingClegg would perhaps place ‘localism’ as changes across the planning system in thethe clearest overlap on their Venn diagram form of the Localism Act and the Nationalof government. Planning Policy Framework, need to know how their interests will fare. It is far moreFor this reason, it should be unsurprising rosy than many had feared and here weto see the Coalition adopt with huge publish an exploration of theenergy the remit of localisation in public implementation of these new measures.services. Some name it a ‘supply-siderevolution’ or the creation of a ‘Big The following pages present the views ofSociety,’ affecting everything from schools, policy influencers from politics andto benefits, to the NHS. Others label it industry, who give their perspective of the‘privatisation by stealth’ or ‘cuts under new Framework. We also present newcover’. In the planning sector, at a time research that looks at the views ofwhen the economy desperately needs planning officers and Local Planningconstruction, there are many who would Authorities (LPAs), demonstrating howsimply call it a huge, risky experiment. they view consultation in influencing planning decisions. nBut the Coalition has surprised many inour industry. It has not come out with theNIMBY’s charter. Instead, it has identified Localism: Looking Forward 3
  4. 4. The Local Way Forward 2012 will be the year Government reforms in planning will be felt right across the country, says Open Source Planning co-author and Conservative MP, John Howell. “R ather than have one planning structure determined centrally… we want to create a planning system where there is a basic national framework of planning priorities and policies, within which local people and their accountable local governments can produce their own distinctive local policies…” – Open Source Planning, 2010 In Open Source Planning we set out three key tenets to achieveJohn Howell is the Member of Parliament the balance of national framework with local plans. These were:for Henley and is the Parliamentary PrivateSecretary to Greg Clark MP, Minister for • Restore democratic and local control;Decentralisation and Localism. He co- • Rebalance in favour of sustainable development;authored the Conservative Party’s • Produce a simpler, quicker, cheaper and less bureaucraticplanning green paper, Open Source planning system.Planning. Now the Localism Act and NPPF are public with the above tenets reflected in law, let me look at the tools we are using to deliver them. Neighbourhood Plans are a key component of restoring local control over planning. In my constituency, I’ve had the chance to see frontrunner plans coming together. The feedback was encouraging. As we predicted in Open Source Planning, local people rise to this challenge with confidence and responsibility. But it is not only local communities who have seen the way forward. I’ve also been impressed by developers who recognise that delivering a project ‘by appeal’ will need to be replaced by real collaboration with communities. They have recognised that for them, the emphasis will shift from the application to the plan.4 Localism: Looking Forward
  5. 5. I am sure that in 2012 we will see moreof this. How to identify yourUnder the previous system, there wasno way for local communities to share project’s stakeholdersin the benefits of development. Thispoint is particularly important. Lessons Identifying stakeholders is a major part of any project. But forfrom a study conducted by Local successful engagement, you need to understand the communitysDialogue into international examples of dynamics.Neighbourhood Planning clearlyshowed the importance not only of Malcolm Gladwell’s book The Tipping Point is excellent at describing key stakeholders. Gladwell identifies three key groupsparticipation in planning but of sharing to describe the people who often spread key messages across athe benefits of so doing. This is community.precisely what we have enabledthrough the Community Infrastructure ‘Connectors’ have extensive personal networks that they use toLevy (CIL), giving communities a share communicate with a lot of people. It could be a hairdresser,in a developer’s contributions. chatting to local people all day, or the business leaders that run the local Chamber of Commerce. Our research identifies theseThe New Homes Bonus is a mechanism key people and presents information in easily sharable ways forby which the Government will match, them to propagate.pound-for-pound, for six years the ‘Salesmen,’ who have a talent for persuasion, are the next crucialcouncil tax income of new homes. group. Local Dialogue has become adept at identifying theseAlready there are mature conversations ‘community champions’ – local people who support a project andbetween neighbourhoods and planning want to make it happen. Then it is about giving them the rightauthorities about how some of this tools to bring about success on their own steam.might provide deliverability for thecontent of neighbourhood plans. Finally, ‘mavens,’ a word Gladwell takes from the Hebrew for ‘one who understands’. Put simply, these are people with an expertMany councils recognise that they do passion for a particular subject. A great example is the Waterloothemselves and their residents no Community Development Group in London – a largely volunteerfavours by having no local plan in group with a detailed interest in local development projects. Groups of this type are often key because they know what theyplace. The importance of councils are talking about and are respected by councillors.moving ahead with these is paramount.Nothing in the Government’s reforms These three types of stakeholders can make or break your project,undermines the primacy of the local so researching, identifying and knowing how to connect withplan in determining planning them is absolutely essential. napplications. Moving ahead tocomplete Local Plans will, I am sure,continue to become an increasing Jessica Stewart,priority for local councils in 2012. Partner Jessica has nearly 15 years’ experience inGood progress has been made in good stakeholder and community relations andtime: the Localism Bill is now an Act is an expert in leading projects for bothand coming into force already; the private and public sector clients.NPPF has been received well. 2012 isthe year of the reforms we set out inOpen Source Planning. n Localism: Looking Forward 5
  6. 6. Stephen Gilbert is the Member of Parliament for St Austell and Newquay. He is also a member of the CLG Select Committee and Chairman of the All-Party Parliamentary Group on Housing. A Leap in the Right Direction Localism is the result of political consensus, leading to a wide devolution of power, says Liberal Democrat MP Stephen Gilbert. I t’s the double devolution that David Over 13 years from 1997 we have seen Miliband has spoken and written that increasing centralisation does not about. It will enable David work. We know that centralised systems Cameron’s “Big society,” and it is a cannot display initiative because they are huge step towards the community-based too big to fail and so cannot experiment politics that Liberal Democrats have long or differ. Dispersing power throughout argued for. the country will see a plethora of different approaches to service delivery, reflecting The localism agenda frees councils, the particular needs of communities, and enables councillors and empowers local that will be healthy for the communities communities. For the first time, councils concerned and for the country as a whole. get the power of general competence: the ability to act in any area to benefit their Instead of local people being told what to communities. They get extra financial do, local communities will have freedoms and the housing revenue opportunities to influence the future of account, long hated, is being reformed. the places where they live. Neighbourhood Councillors will get increased rights, and planning will let communities come the end of the ridiculous together through parish councils or ‘predetermination’ ban on having an neighbourhood forums and say where opinion on local issues before going into a they think houses, businesses and shops meeting to talk about it. should go – and what they should look6 Localism: Looking Forward
  7. 7. A digital consultation? Good engagement is about getting on the ground to meet stakeholders in their own communities. Traditionally, that meant the physical locations where communities meet to exchange information. But increasingly such exchanges happen in online communities. Online media has played a huge role in creating the transparent, non-hierarchical drive behind localism, so they should also play a huge role in its implementation. Selecting the right tools to engage should be strategic and not just following each fashion. Twitter, for example, is popular and can be great for reaching political or media influencers, but it can be unsuited to the slow pace of property development. Our research, on page 12, into how planning officers respond to engagement tactics shows that online engagement ranks fairly low in their priorities, presumably because it’s tough to make material planning arguments in 140 characters. However, more targeted but less fashionable tools, such as the local online discussion forum (see Grant Shapps’ constituency forum at www.shapps.com/forum for a great example) or a local blogger, can be much more effective. And with the possible lack of neighbourhood-level media channels, e-mail can be the real ‘old faithful’. Like offline communication, this is still about reaching the target audiences you need to engage, so getting tolike. This turns the planning process on their inbox in a meaningful way is valuable.its head – from a process that is done topeople, to a process that is done with As with all the communications in your engagement strategy,people. digital must be targeted and integrated with other channels. The tools are out there for a highly effective dialogue – it’s just aTrusting individuals, empowering matter of selection. ncommunities and delivering real choice– these are the opportunities that theLocalism Act and NPPF enable. There Benedict McAleenan,are challenges too: communities will Account Managertake time to get to grips with new Benedict is a former Campaigns Manager at the Conservative Party and for Grantpowers. The roles of politicians will Shapps MP. He is responsible for digitalchange – community leaders will need media development at Local Dialogue.to argue for the development they wantto see and not default into opposition.These are not the final steps in gettingWhitehall out of the Town Hall, or indevolving real power to communities,but they are a huge leap in the rightdirection. n Localism: Looking Forward 7
  8. 8. A National Balance?Communities need a common set of criteria to deliver localism and meetnational needs, says CLG Select Committee Chair and Labour MP Clive Betts.T he planning system is there to enable sustainable development: Clive Betts MP is the Member of to ensure the right development Parliament for Sheffield South East. takes place in the right He is the Chairman of the CLG Selectlocations. It is there to protect green space Committee of the House ofand ensure homes are provided and that Commons.there are places in the right locations towork, shop and enjoy leisure time. It hasto take account of local wishes but alsothe wider national needs.It is this latter remit which often causes local plans will have to be drawn up withconflict. The Coalition has abolished some common means of assessing need.Regional Spatial Strategies, which Local plans will be important in decidingdetermined - on the basis of local councils’ where development should happen, butinformation - how many homes were not a means of simply resistingneeded to be built in each council area. development and hoping it will goThe CLG Select Committee, which I chair, elsewhere.suggested this could leave a planningvacuum, where Councils’ individual There are national policies to tacklehousing targets did not meet the national climate change, which require increaseddemand. To avoid this it will be important green energy production. If, however,for local authorities to cooporate with every council decides its citizens don’teach other. want to look at wind turbines, then our very challenging climate change targetsLocal plans will also be influenced by the will not be converted from aspiration toneighbourhood plans, which are part of realisation.the Localism Act. The Government needsto make it clear that Neighbourhood Plans There has never been a more challengingare seen in Whitehall as ways to enable time for our planning system. It is criticiseddevelopment, not to veto it. Unless as an obstacle to growth, and for ignoringresources are made available, they could local views, almost in the same breath.just become the preserve of communities Local plans are the building block basedwhere residents have the expertise, time on thorough public consultation. They alsoand finance to produce them. require consistency of needs assessment between plans to ensure we meet theIf the potential conflict between national national targets which have widespreadneed and local wishes is to be overcome, support. n8 Localism: Looking Forward
  9. 9. Your new duties to consultThe Localism Act isn’t the first piece of legislation 3) You need to show that it wasn’t all lip service. Yourrequiring consultation. It’s the most recent in a growing submitted designs should reflect the submitted feedbackcanon of legislation and best practice that includes the from the pre-application stage. Put simply, stakeholdersKillian Pretty Review and Labour’s Planning Act – both in need to be part of the design process. Design2008. Whatever happens to the Coalition partners at workshops are nothing new though – architects wouldthe next election, developers should bet that this do well to skill-up on collaborative design techniques,legislative commitment to localism is here to stay. although many know their stuff in this area already. nThey should therefore recognise that these duties,introduced in the Localism Act, are here for the long Scott Royal,term: Partner Scott leads high-profile1) You’re obliged to hold a pre-application consultation engagement programmes foron larger planning applications. It’s not a case of just Local Dialogue and waspresenting your application to the crowds. ‘Insufficient previously Head of Public Affairsconsultation’ could be grounds for a legal appeal. at the Arts Council and Comms Manager at the Department of2) You need to produce documentation from your Work and Pensions.consultation as part of your application. A ‘Statement ofConsultation’ report is essential. On the plus side, ourresearch has shown that officers have an incredibleamount of power when presenting the feedback. If yourpre-application consultation shows overwhelmingsupport, it could help to balance a recommendation forrefusal. 30Is consultation necessary? Number of responses 25Local Dialogue t How important, with five being 20asked senior officers essential and one being notat local planning 15authorities to important at all, do you consider pre-determine priorities application consultation? 10at a local level. 5 35The results show aresounding 0 30 5 4 3 2 1commitment to pre- Number of responsesapplication s How influential are the results of 25consultation and aconviction that it 20has a real impact at pre-application consultation at thedetermination 15 determination stage?stage. 10 1. Not important 2. Not very important 5 3. Quite important 4. Very important 0 5 4 3 2 1 5. Vital Localism: Looking Forward 5 9
  10. 10. Unseen Consequences The complexity and number of simultaneous planning reforms will mean unforeseen consequences, with advantages for those with foresight, says Savills Head of Planning, Roger Hepher. W e are in the midst of an Unfortunately, it may all take some time. interesting period in the Planning is never black or white, even history of the planning when condensed down into a few pages, system. When leading so the new ground rules will need to be lawyers and planning consultants met for tested. This is not desirable when the need a learned conference recently, the sense for economic growth is urgent. was one of uncertainty about the outcome of the Governments reform programme. So many aspects of the system changing at the same time undoubtedly leads to The Localism agenda is complex: unintended consequences. We are already neighbourhood plans, NPPF, presumption seeing some: moves to establish Parish in favour of sustainable development, New Councils to thwart business-led Homes Bonus, business rates retention, neighbourhood plans; complaints of Local Economic Partnerships. Councils cross-subsidising certain developers by setting low or zero The Governments objective in localising Comunity Infrastructure Levies (CILs) to power is clear. It is equally clear that it encourage development in regeneration wishes to encourage development, and to areas. make the planning system an engine of growth. Only time will tell whether this Those who can anticipate these objective can be reconciled. consequences - and find ways to turn them to their advantage - may prove to be The optimistic view is that many some of the greatest winners. n communities will recognise the economic benefits of development - enabling the Roger Hepher is Head of Planning and bypass to be built or providing funds to Regeneration at Savills. retain the leisure centre - and will want to facilitate it. The sceptical view is that the Daily Telegraph-fuelled resistance to development runs so deep in Britain that most will regard it as a price not worth paying.10 Localism: Looking Forward
  11. 11. A Rural RoleMany mechanisms introduced by the localism reforms are drawnfrom rural planning, writes Fiona Howie of the Campaign to ProtectRural England.P rotecting the distinctiveness of meaningful and applicants are willing to their local area continues to be an make amendments to proposals. important issue for many rural communities across the country. Neighbourhood planning could also be aThe Cotswolds is a classic example, where key tool as communities may decide tothe stone features act as a common thread include policies about the design of newthroughout historic towns and villages, buildings in their areas. It builds on thelinking them to surrounding landscapes. idea of Parish Plans, but if a neighbourhood plan receives sufficientParish Plans and Village Design Statements support from the community it will carryhave been used in many rural areas to more weight when local planningenable communities to influence applications are being determined, whichdevelopments. While the experience of is the key difference.community collaboration may have beenpositive, the impact of these documents Neighbourhood planning will not,has been variable. however, give local communities a free rein. It will not enable people to vetoThe Government promoted reforms to development, for example, and policiesallow people more control over the future must have regard to national planningof their areas, but they have also stated policy. CPRE raised concerns aboutthey want to see more houses built. They wording in the draft NPPF regarding thehave argued that by involving people in definition of ‘acceptable returns’ forlocal decision-making, it will improve developers. That economic emphasis is stillquality, timescale and local support. there in the final version and it is important that unbridled construction isThe Localism Act requires applicants to not perceived as synonymous withhave regard to views expressed through economic growth – CPRE’s own researchthe pre-application consultation process – shows that is not the case. nanother opportunity to voice localpreferences. However, these requirementswill only effect change if local authorities Fiona Howie is Head of Planning at theensure pre-application consultation is Campaign to Protect Rural England. Localism: Looking Forward 11
  12. 12. Jeremy Fieldsend is a founding Partner of Local Dialogue and heads its Leeds office.Seeking Consent:Your StrategyWhat makes a good engagement strategy? Our research, introduced byJeremy Fieldsend, gives an exclusive insight into planning officers’ priorities. T heres a new phrase entering the material consideration in refusing an planning lexicon: clap-o-meter application. Surely then, local planning. authorities must make similar efforts to Its not supposed to happen, evaluate how the community as a local authorities will deny than it happens whole feels. How will 10 individual letters (in their planning committee) and weve all be weighed against a 100 name seen it happen. Members, petition for example? Should we hold a encouraged by a cheering/jeering public public meeting for 300 people or gallery, base their decision less would ten meetings for 30 people be on policy and more on giving the public considered more valuable? what the public wants in the name of democracy and Localism. (And thats a Local Dialogue has undertaken exclusive quote form a chair of planning.) research across 326 local authories in But if Localism is about empowering England to better understand how officers communities in local decision making, view consultation and what they consider to surely this means the whole community and be ‘sufficient’. not just the shouty parts. The following pages give an overview of the When we consult as part of the planning results from this survey and demonstrates process we are, quite rightly, that a real added valued is achieved when obliged to consult with everyone and if we consultation is carried out effectively. dont, this can be considered a12 Localism: Looking Forward
  13. 13. Planning your strategy - what works best?The Government’s changes to the grows among councillors that the Localismplanning system have created uncertainty. Act gives them greater powers. As oneHowever, what is certain is a greater need officer said: “to consult and to consult well. Here, wedraw on our experience and research intoEnglish Local Planning Authorities (LPAs) tobring you a guide to delivering an effective Increasingly the localism message is “ giving councillors the feeling that they should decide - technical planningapproval strategy. arguments have less weight.The Government leaves developers little It’s therefore key to complete duewriggle room. Forward-looking developers diligence and understand how ancan bolster the chances of consent by authority works. Is it the officers, media,weaving proper consultation into an local councillors or vocal campaigningeffective strategy towards approval. groups that hold sway? In most areas, it’s a mix, but knowing who are the ‘go-to-Do your homework guys’, seeing them at the right point andThe clearest message is that each council involving the right stakeholders can be keydoes things differently. They have different to a scheme’s success or failure.internal procedures, experience differentlevels and types of activism and cruciallythere is a very different interplay between Tools of engagementofficers and councillors. We asked senior planning officers to rank standard pre-application consultation methods out of five, with five being the most important. The results of thisOur experience also bears this out. We’ve produced four clear tiers.worked in places where locals havewelcomed new pylons as extra nesting Tier One – Face-to-face eventssites for falcons and another where a well- 1) Public exhibitions 4.2managed private school was perceived as 2) Meetings with local groups 4.0the bane of residents’ lives. Tier Two – Involving councillorsUnderstanding how feedback is fed 3) Letters to councillors 3.6through is vital. 66% of LPAs record 4) Meetings with councillors 3.5whether feedback they receive is positive Tier Three – Untargeted communicationsor negative, but in one fifth of authorities,members rely purely on officer summaries. 5) Leaflets to local residents 3.5Knowing how the LPA treats consultation 6) Leaflets to local businesses 3.2responses and how they are reported to 7) Project websites 3.1committee is crucial to help smooth the 8) Posters on and around the proposed site 2.9path of an application. Tier Four – Least preferredSound political understanding is also 9) Social media engagement 2.2important. 29% of senior officers say it is 10) Door-to-door canvassing 2.0common for planning committees todivide along party lines. Indeed, Be careful though! These tiers help you to plan your consultation, but we’d advise against discounting anyunderstanding the political situation is outright – adapt your strategy around your project.more important than ever, as a belief Localism: Looking Forward 13
  14. 14. How to get an 200 5 impact 4 3 Its important to make 150 2 sure that supportive stakeholders are heard. 1 But how does a petition weigh against a letter, or a media 100 campaign against social media? We asked the planning 50 officers which methods of feedback, aside from formal submissions to the 0 s ls as s ns n ia ia er re councils statutory ig ai ed ed io rm tt ai pa Em tit consultation, were M m Le nn fo m Pe al in seen to have most o- io ca ci Pr st ts weight. So ia ue en ed Q m lm m Co ca Lo Have an approval strategy only inform and drive people towards your One of a developer’s key hurdles is public events, but also provide an excellent achieving planning consent. The opportunity for identifying supporters. A Government has ensured that this will be project website can also be a low dependent on proper engagement, so maintenance way of keeping stakeholders make this part of a consent strategy. informed and supporters up-to-date. Especially if you’re in it for the long haul, a Presenting your proposals to decision high quality website will pay off. makers and engaging with stakeholders are two sides of the same coin. Therefore Although our research showed that few you need to have a strategic approach to councils see social media and similar tie it all together. technology as crucial, several see it as very important. The chances are, a digitally- 80% of senior planning officers view face- savvy LPA like Brighton and Hove will to-face dialogue with local people as ‘vital’ expect you to have a social media or ‘very important’ to the consultation. presence. At the very least, local press and These can be woven into your project those online will appreciate it. In 2011, a timeline: use an early workshop to local news site tweeted to our client: discover local priorities, hold a design “Makes a refreshing change to see social workshop with a residents’ association media used for consultation” leading to a midway and present your plans at a public number of positive stories. exhibition. Help stakeholders to feel they ‘own’ the project so they’ll want to push it Preferred responses – who has the ear through to completion. of the planning officers? Written communications with the wider 98% of senior officers feel it’s more likely community are also important. They not for people to object than support14 Localism: Looking Forward
  15. 15. development proposals, however all of council’s formal consultation.those surveyed said that an objection isweighted the same as a representation in And yet we all know that councillors arefavour. Don’t rely on planning officers far more interested in popular opiniondismissing objectors as ‘NIMBYs’ but help than many would admit. Although ityour supporters to make representations. should not have an influence, a room full of opponents or supporters can make orYour research and engagement have break an application. This is particularlyhelped you identify your supporters. Now true close to elections, when 50% ofit’s time to use them. Endorsement from officers state it is less likely for members tolocal people puts you in a very positive approve plans in the run up to an election,light. So, you need to know how to often opting for deferral. Says one officer:mobilise them. “For some [councillors] it’s a struggle to accept that some issues are non-material.”Senior planning officers stress thatalthough numbers are important, the Planning is politicsquality of stakeholders’ arguments arecrucial in the sway they hold. Encouraging A consultation is required not just by lawsupporters to write to the council on but by planning officers and politicians.relevant planning matters during statutory You can use a consultation to show themconsultation is a vital foundation of that you’re with the community and yoursupport. project is a community product. Consultation isn’t just a hoop to jumpDon’t let the insistence on ‘high-quality through – it’s a key piece of due diligenceplanning argument’ deter a good high- and a way to achieve a development’sprofile campaign, though. In 80% of LPAs, goals.officers admit to presenting non-planning-related feedback to committees. As one As one senior planning officer stated: “officer states: “We log petitions and ifcouncillors use this as a weighting when Consultation has led to somemaking decisions, that is a matter forthem.”By tapping into existing support among “ schemes getting support from people who previously objected and in many cases developers agree to small things that make a bigthe community it’s possible to push your difference to locals. nproject over the line.Pitch your arguments at the right levelDifferent groups need different types ofengagement. Planning officers have a For more information about thisstrong preference for cogent research or Local Dialogue’s, pleaserepresentations, as one senior officer says: contact:“We tend to give weight [to feedback]based on the content’s quality rather than Ian Doakhow many people say something.” t 020 7357 6606Encourage planning interest groups or e ian.doak@localdialogue.comwell-informed individuals to respond to a Localism: Looking Forward 15
  16. 16. Your projectdeliveredWhat we doThere is no substitute for effective community engagement. We work on theground, on behalf of our clients, developing relationships, communicating theright messages, promoting understanding and managing risks.Localism has been our guiding principle from the start – it is not a new concept tous. Our detailed understanding of the development process, the planning systemand the motivations of local communities and local authorities ensures we canhelp smooth the process from start to finish.Our approach is always bespoke. We recognise that each project is unique andhas its own complexities and issues, requiring a different strategy to deliver apositive outcome.London LeedsMark Brown Jeremy FieldsendLocal Dialogue Local Dialogue136-148 Tooley Street Goodbard House, Infirmary StreetLondon SE1 2TU Leeds LS1 2JPt 020 7357 6606 t 0113 246 9243e london@localdialogue.com e leeds@localdialogue.com www.localdialogue.com

×