Social Media: Why it Matters

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A few thoughts on the value of online, mobile communication tools presented during Social Media and ITS Webinar sponsored by Thinking Highways, Nov. 20, 2013.

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  • 12 states use Pinterest, 10 states use StorifyLinkedin use cut drastically, just 16% use podcasts1/3rd of states have staff dedicated to social media full time11 states give employees access to social media sites at work.
  • Social Media: Why it Matters

    1. 1. Social Media and ITS Webinar Hos t e d by Thi nk i ng Hi ghw a ys W e d n e s d a y, N o v e m b e r 2 0 , 2 0 1 3 Social media: Why it matters A few thoughts on the value of online, mobile communication tools Lloyd Brown Director of Communications American Association of State Highway and Transportation Officials (AASHTO)
    2. 2. What we’ll cover • Why is social media important to AASHTO? • The current state of DOTs social media usage
    3. 3. Social media = All ages “Six out of 10 internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older.” - Pew Study Source: http://pewinternet.org/Reports/2013/social-networking-sites/Findings.aspx?view=all
    4. 4. News consumption • Half of Facebook and Twitter users get news at a social site. • 65% of U.S. adults get news on one social site; 26% from two sites; 9% get news from three or more sites. Source: http://www.journalism.org/2013/11/14/news-use-across-social-mediaplatforms//
    5. 5. Looking for News “ 50% of the public now cites the internet as a main source for national and international news, still below television, but far above newspapers and radio.” Source: http://www.pewresearch.org/fact-tank/2013/10/16/12-trends-shaping-digital-news/
    6. 6. Connected devices here to stay American ownership: • Cell phones - 91% • Netbooks/laptops - 61% • E-readers - 26% • Tablet computers - 34% As of May 2013. Source: http://pewinternet.org/Static-Pages/Trend-Data-(Adults)/DeviceOwnership.aspx 4/26/2012 6
    7. 7. The current state of DOT SOCIAL MEDIA USAGE
    8. 8. History of the survey • AASHTO’s first social media survey of state DOTs published in 2010. • 26 states were using Twitter – primarily relaying road/traffic information • 14 states used Facebook. • 7 states had a blog • 10 states used podcasting
    9. 9. Social media tool usage 100 90 80 70 60 50 40 30 20 10 0 2010 2011 2012 2013 Most used social media tools Twitter Facebook LinkedIn Flickr Blogs Video Podcasts Pinterest Storify Other
    10. 10. 2012-2013 = Engagement “We used to be very rigid and formal in all our responses. Now, we're trying to humanize the feed. We post pictures of ourselves and answer the feed as people (saying I and we) instead of an agency (DOT says...). It has helped tremendously and we've received really good public feedback!” “We're seeing a slow and steady gain in Twitter and Facebook followers. We're seeing more and more people asking questions, sharing comments or airing concerns via these two medium.”
    11. 11. Challenges ahead Too many tools, not enough time “Already we are spread kind of thin, so I anticipate we will have to make a choice at some point: either we shrink our social media presence and focus on the most successful/useful tools, or we hire someone to manage all of them full time.”
    12. 12. Looking ahead at 2014 • Social media emerging as public involvement tool. • Social media are standard tools. Focus now is on best practices, staffing, access to tools. • And … A new opportunity for engagement
    13. 13. Social media: Why it matters A few thoughts on the value of online, mobile communication tools Contact: Lloyd D. Brown, Director of Communications American Association of State Highway and Transportation Officials (202) 624-5802 office (202) 677-5811 cell lbrown@aashto.org 10/30/2012 13

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