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Understanding New Media: How Social Media Can Benefit Your Business

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Here's the PowerPoint from the Women's Global Network meeting, Understanding New Media: How Social Media can benefit your business

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Understanding New Media: How Social Media Can Benefit Your Business

  1. 1. Understanding New Media How Social Media can benefit your business
  2. 2. What is Social Media?
  3. 3. Social Media is: <ul><li>Having conversations online </li></ul><ul><li>The online sharing of information </li></ul><ul><li>A new web tool or technology that connects people </li></ul>
  4. 4. Statistics
  5. 5. The old communication model was a monologue, the new is a dialogue
  6. 6. ITS NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
  7. 7. Why is Social Media important for your business? <ul><li>The statistics speak for itself: People love it </li></ul><ul><li>To share the soul of your business </li></ul><ul><li>To give personality to your business </li></ul><ul><li>Borderless-can reach an international audience </li></ul><ul><li>You can make $$$ </li></ul><ul><li>Transparency </li></ul><ul><li>To set trends </li></ul>
  8. 8. Want more reasons? <ul><li>It’s an important component of your business strategy </li></ul><ul><li>Sales tool </li></ul><ul><li>Multimedia opportunities: reach more through less </li></ul><ul><li>Drive traffic to your other online sites </li></ul><ul><li>Increase Search Engine Optimization </li></ul><ul><li>Gather feedback </li></ul><ul><li>To build true relationships with key audiences </li></ul><ul><li>Target key audience </li></ul>
  9. 9. The average person is exposed to 3000 advertising messages/day!!
  10. 10. Did you know only 14% of people trust advertisements? 78% trust the recommendations of other consumers.
  11. 11. A starting point: Facebook
  12. 12. Social Media conversations are powered by: <ul><li>Blogs </li></ul><ul><li>microblogs </li></ul><ul><li>online chat </li></ul><ul><li>rss </li></ul><ul><li>widgets </li></ul><ul><li>social networks </li></ul><ul><li>social bookmarks </li></ul><ul><li>message boards </li></ul><ul><li>podcasts </li></ul><ul><li>video sharing sites </li></ul><ul><li>photo sharing sites </li></ul><ul><li>virtual worlds </li></ul><ul><li>Wikis </li></ul>
  13. 13. To succeed in Social Media, you must be: <ul><li>Transparent </li></ul><ul><li>Inclusive </li></ul><ul><li>Authentic </li></ul><ul><li>Vibrant </li></ul><ul><li>Consumer-Driven </li></ul><ul><li>Committed </li></ul>
  14. 14. How do you do it? <ul><li>Become aware </li></ul><ul><li>Learn </li></ul><ul><li>Listen </li></ul><ul><li>Find key influencers </li></ul><ul><li>Get involved </li></ul><ul><li>Become the key influencer </li></ul><ul><li>Make money! </li></ul>
  15. 15. Key Closing Points <ul><ul><ul><li>Be consistent! </li></ul></ul></ul><ul><ul><ul><li>Be c ommited </li></ul></ul></ul><ul><ul><ul><li>Know your level of participation – take it slow </li></ul></ul></ul><ul><ul><ul><li>Don’t be scared - if you don’t try, nothing happens </li></ul></ul></ul><ul><ul><ul><li>Be a sponge: keep listening/learning and participating </li></ul></ul></ul><ul><ul><ul><li>Remember it’s a DIALOGUE </li></ul></ul></ul><ul><ul><ul><li>Be transparent </li></ul></ul></ul><ul><ul><ul><li>Continue to revisit your goals/plan because Social Media moves fast </li></ul></ul></ul><ul><ul><ul><li>Remember to take SM offline </li></ul></ul></ul>
  16. 16. Sources <ul><li>What the F**K is Social Media? </li></ul><ul><li>- Marta Kagan, http://www. slideshare .net/mzkagan/what-the-fk-social-media/ </li></ul><ul><li>The Practicals: Executing and Measuring A Social Media Program </li></ul><ul><li>- 360º Digital Influence and BurrellesLuce Webinar, July 23, 2008 </li></ul><ul><li>How “Janet” Fooled the Twittersphere She’s the Voice of Exxon Mobil </li></ul><ul><li>- Jeremiah Owyang, www.web-strategist.com/blog </li></ul><ul><li>A Definitive Explanation of Social Media </li></ul><ul><li>- Matt McDonald, www.mattjmcd.com </li></ul>

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