Fits into your wider comms
...Which ﬁt into your overall
& marketing aims...
A content strategy
It means making
*Opportunities to create
Seminars. Guest bloggers.
meaningful, valuable content.
It also means...
Making your *content do more.
* Static site copy. Blogs. Tweets. White papers.
Videos. Images. Audio.Webinars.
Because content is storytelling
And compelling stories highlight your expertise
And value creates engagement
And stories are compelling
And expertise is valuable
And engagement attracts an audience
And audiences build your business
Then do it. No excuses.
Establish / review benchmarks
Identify your audience
Who is this content targeted at?
Date v ‘events/need’ v content v where v who’s doing it
Create a spreadsheet
Identify the content you will produce
Blogs? Audio? Static site content? FAQs? Social?
What are you expert at?
Identify your niche
What are your business needs?
Identify your goals
Compelling. Valuable. Your business