Why the big deal?
Lizzie Hodgson // Strategist: Digital, Content, Comms
@lizziehodgson01
lizziehodg01@gmail.com
Content St...
So. What is content
strategy?
Anyone? Anyone? Bueller?
Well. Just in case....
Content strategy refers to the planning,
development, and management of
*content—written or in othe...
and that means you need to know
WHY. HOW. WHEN. FOR
WHOM & WITH WHAT.
“Right. So I can’t just
whack a blog out and
hope for the best?”
Nope. This takes effort. And it
Content is not an afterthought
And fundamentally, it needs to align to
your business needs...
That means if you’re about to build
a site, create a campaign,
start something...
...you have to get the content strategy
...
In other words, a content strategy must be
part of your
discovery stage
Defines how you use content to meet
A content strategy
your needs. And business goals
Provides a plan - from inspiration to deletion
A content strategy
Establishes benchmarks
A content strategy
Fits into your wider comms
...Which fit into your overall
& marketing aims...
business strategy
A content strategy
It means making
*Opportunities to create
*Meet-ups. Conferences.
Seminars. Guest bloggers.
meaningful, valuable content.
It also means...
Making your *content do more.
* Static site copy. Blogs. Tweets. White papers.
Videos. Images. Audio.Webi...
Why?
Because content is storytelling
And compelling stories highlight your expertise
And value creates engagement
And stor...
How?
Then do it. No excuses.
Repeat.
Establish / review benchmarks
Identify your audience
Who is this content targeted at?...
Compelling. Valuable. Your business
So. Content
Strategy:
Thank you
Lizzie Hodgson // Strategist: Digital, Content, Comms
@lizziehodgson01
lizziehodg01@gmail.com
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Why content strategy matters

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Why content strategy matters

  1. 1. Why the big deal? Lizzie Hodgson // Strategist: Digital, Content, Comms @lizziehodgson01 lizziehodg01@gmail.com Content Strategy:
  2. 2. So. What is content strategy? Anyone? Anyone? Bueller?
  3. 3. Well. Just in case.... Content strategy refers to the planning, development, and management of *content—written or in other media... *Oh. And you give it away. For free.
  4. 4. and that means you need to know WHY. HOW. WHEN. FOR WHOM & WITH WHAT.
  5. 5. “Right. So I can’t just whack a blog out and hope for the best?”
  6. 6. Nope. This takes effort. And it Content is not an afterthought And fundamentally, it needs to align to your business needs. should be planned.
  7. 7. That means if you’re about to build a site, create a campaign, start something... ...you have to get the content strategy right from the start.
  8. 8. In other words, a content strategy must be part of your discovery stage
  9. 9. Defines how you use content to meet A content strategy your needs. And business goals
  10. 10. Provides a plan - from inspiration to deletion A content strategy
  11. 11. Establishes benchmarks A content strategy
  12. 12. Fits into your wider comms ...Which fit into your overall & marketing aims... business strategy A content strategy
  13. 13. It means making *Opportunities to create *Meet-ups. Conferences. Seminars. Guest bloggers. meaningful, valuable content.
  14. 14. It also means... Making your *content do more. * Static site copy. Blogs. Tweets. White papers. Videos. Images. Audio.Webinars.
  15. 15. Why? Because content is storytelling And compelling stories highlight your expertise And value creates engagement And stories are compelling And expertise is valuable And engagement attracts an audience And audiences build your business
  16. 16. How? Then do it. No excuses. Repeat. Establish / review benchmarks Identify your audience Who is this content targeted at? Date v ‘events/need’ v content v where v who’s doing it Create a spreadsheet Identify the content you will produce Blogs? Audio? Static site content? FAQs? Social? What are you expert at? Identify your niche What are your business needs? Identify your goals
  17. 17. Compelling. Valuable. Your business So. Content Strategy:
  18. 18. Thank you Lizzie Hodgson // Strategist: Digital, Content, Comms @lizziehodgson01 lizziehodg01@gmail.com

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