Mini-case stud

1. Badges – permit
You to show off your
Travel style
New Segmentation =
self segmentation?

3. Like to access contest

4. Like takes you to app
Permission – Marriott
Gathers your data

5. OK, we’re finally in – the
Layout + incentives are
enticing

6. To play, click on images
To make a series
of choices

7. To play, click on images
To make a series
of choices

8. Choices = your
Travel DNA – visualised
Via badge
One more step

9. An entry form to fill out
PLUS a confirmation of
‘Like’

10. Facebook sharing
facilitated
Winner to be announced
Sept 5 2012