Lullabot Case Study

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A case study about how Lullabot has used non-traditional business ideas and ideals to build a successful Drupal education + development business.

Published in: Business

Lullabot Case Study

  1. 1. Tuesday, May 18, 2010
  2. 2. CONSULTING DEVELOPMENT TRAINING & donʼt forget videos! Tuesday, May 18, 2010
  3. 3. Tuesday, May 18, 2010
  4. 4. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK Tuesday, May 18, 2010
  5. 5. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK Tuesday, May 18, 2010
  6. 6. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK Tuesday, May 18, 2010
  7. 7. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK Tuesday, May 18, 2010
  8. 8. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK Tuesday, May 18, 2010
  9. 9. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK Tuesday, May 18, 2010
  10. 10. Tuesday, May 18, 2010 podcasts longest running drupal training - 1000’s
  11. 11. Tuesday, May 18, 2010 podcasts longest running drupal training - 1000’s
  12. 12. Tuesday, May 18, 2010 biggest websites, highest traffic
  13. 13. Tuesday, May 18, 2010 biggest websites, highest traffic
  14. 14. Tuesday, May 18, 2010 personality - top people, friendly, super smart, good communicators cheeky, kick ass, do our own thing - have fun
  15. 15. Tuesday, May 18, 2010 personality - top people, friendly, super smart, good communicators cheeky, kick ass, do our own thing - have fun
  16. 16. http://www.flickr.com/photos/thomashawk/ Tuesday, May 18, 2010 heard of LB? podcasts? books? trainings? clients? Bots?
  17. 17. Tuesday, May 18, 2010
  18. 18. Tuesday, May 18, 2010
  19. 19. make mistakes Tuesday, May 18, 2010 _tell angie’s mistake story _my hotel mistake
  20. 20. /via @monstro Tuesday, May 18, 2010
  21. 21. Tuesday, May 18, 2010 footwear - customer service leon leonwood 1912 - 90% $1.5B
  22. 22. “room for stupid” Tuesday, May 18, 2010 room for stupid (addi)
  23. 23. give it away Tuesday, May 18, 2010 make mistakes, now
  24. 24. Do what the chefs do. http://www.flickr.com/photos/disneymike/ Tuesday, May 18, 2010 Follow the Chefs - Lagasse, Batali, Flay, Child, Oliver. What they do is they out teach, out share, and out contribute their competitors. They’re out there saying “hey look, I’m a chef, I’m going to give you all my secrets, here they are.” Not afraid to put their ideas out there and let people learn from them. Not afraid that people will take their ideas and build a restaurant right beside of them. Think about “what’s your cookbook?” ....... In the business world people ask “why would you want to give this away, won’t your competitors use it?” Give the idea away and get the message out. Company is lucky if it has customers, very lucky if it has fans, incredibly lucky if it has an audience that comes back to hear what you have to say every day. -- Jason Fried - 37 Signals
  25. 25. Tuesday, May 18, 2010 Lullabot’s cookbook
  26. 26. Create then Capture Tuesday, May 18, 2010 HENRY CHESBORGOUH - OPEN BUSINESS MODELS - Let's be clear about what is meant by open business model. A business model performs two important functions: it creates value, and it captures a portion of that value. It creates value by defining a series of activities from raw materials through to the final consumer that will yield a new product or service with value being added throughout the various activities. The business model captures value by establishing a unique resource, asset, or position within that series of activities, where the firm enjoys a competitive advantage.
  27. 27. Create Tuesday, May 18, 2010
  28. 28. Create /then/ Tuesday, May 18, 2010
  29. 29. Create /then/Capture Tuesday, May 18, 2010
  30. 30. Create /then/Capture Tuesday, May 18, 2010
  31. 31. Create /then/Capture Tuesday, May 18, 2010
  32. 32. Create /then/Capture Tuesday, May 18, 2010 drupal community - growing
  33. 33. http://www.flickr.com/photos/charlesc/88771524/ Tuesday, May 18, 2010
  34. 34. Tuesday, May 18, 2010
  35. 35. Tuesday, May 18, 2010
  36. 36. Tuesday, May 18, 2010
  37. 37. Tuesday, May 18, 2010 “We're taking the intellectual property we've generated and gleaned from Social Signal's four years of consulting, strategy and development and making it available for free online, under a Creative Commons license.” it’s NOT CODE
  38. 38. Tuesday, May 18, 2010 the compliment to giving it away must figure out what to give away and what to keep
  39. 39. Tuesday, May 18, 2010 what to charge FOR? then what to charge? “half as much”
  40. 40. I've recently bought the combined video package from yourselves, and it's really most excellent. Is there any chance you could make 'Site Building With Drupal 1' "creative commons", so that people could share it? I'm sure that your sales would increase as a result, through encouraging the uptake of Drupal. all the best, and thanks again for an excellent series. ~john Tuesday, May 18, 2010
  41. 41. how do we decide what to charge for? Tuesday, May 18, 2010 arbitrary constantly changing
  42. 42. what do we charge? Tuesday, May 18, 2010
  43. 43. Tuesday, May 18, 2010 weeds
  44. 44. services? Consulting Development Design Theming Training Perf + Scale 0 2.25 4.5 6.75 9 Tuesday, May 18, 2010
  45. 45. employees? 1-2 3-5 6-10 11-15 15-25 25+ 0 1 2 3 4 Tuesday, May 18, 2010 full time
  46. 46. years? 1-2 <1 1-2 3-4 5+ 0 1 2 3 4 Tuesday, May 18, 2010
  47. 47. consulting? $75-99 $100-124 $125-149 $150-174 $175-$199 $200-224 $225-249 $250-274 $275-300 $300+ 0 0.75 1.5 2.25 3 Tuesday, May 18, 2010 not dev
  48. 48. development? $75-99 $100-124 $125-149 $150-174 $175-$199 $200-224 $225-249 $250-274 $275-300 $300+ 0 0.75 1.5 2.25 3 Tuesday, May 18, 2010
  49. 49. design? $75-99 $100-124 $125-149 $150-174 $175-$199 $200-224 $225-249 $250-274 $275-300 $300+ 0 0.5 1 1.5 2 Tuesday, May 18, 2010
  50. 50. theming? $75-99 $100-124 $125-149 $150-174 $175-$199 $200-224 $225-249 $250-274 $275-300 $300+ 0 0.75 1.5 2.25 3 Tuesday, May 18, 2010
  51. 51. training? $75-99 $100-124 $125-149 $150-174 $175-$199 $200-224 $225-249 $250-274 $275-300 $300+ 0 0.5 1 1.5 2 Tuesday, May 18, 2010
  52. 52. perf + scalability? $75-99 $100-124 $125-149 $150-174 $175-$199 $200-224 $225-249 $250-274 $275-300 $300+ 0 0.5 1 1.5 2 Tuesday, May 18, 2010
  53. 53. Tuesday, May 18, 2010 “Clever entrepreneurs and even established companies can profit from this volunteerism-- but only if they don't get too greedy.” ***?????
  54. 54. Tuesday, May 18, 2010 “Clever entrepreneurs and even established companies can profit from this volunteerism-- but only if they don't get too greedy.” ***?????
  55. 55. Tuesday, May 18, 2010 designed and selected by the community 1500 designs a week started with $1k, $5m designers get paid $2k + gc, more for reprint
  56. 56. Tuesday, May 18, 2010
  57. 57. Tuesday, May 18, 2010 open-washing! mistakes, give away....
  58. 58. have faith Tuesday, May 18, 2010 know your value - you can have faith in what you charge
  59. 59. Tuesday, May 18, 2010 “in rainbows” free to sold 3 mil copies - topped US+UK charts - even without “official sales”
  60. 60. Tuesday, May 18, 2010 moby gratis .com
  61. 61. 20/20 Tuesday, May 18, 2010
  62. 62. Tuesday, May 18, 2010
  63. 63. NBC Tuesday, May 18, 2010
  64. 64. Tuesday, May 18, 2010
  65. 65. Tuesday, May 18, 2010 nice, healthy budget, fun project
  66. 66. Tuesday, May 18, 2010 open space
  67. 67. Tuesday, May 18, 2010 _make lots of mistakes and learn from them _figure out what is the most awesome part of what you do give it away - but not all of it _have faith in your team and your business model
  68. 68. CONSULTING DEVELOPMENT TRAINING & donʼt forget videos! Tuesday, May 18, 2010 _make lots of mistakes and learn from them _figure out what is the most awesome part of what you do give it away - but not all of it _have faith in your team and your business model
  69. 69. Tuesday, May 18, 2010 _make lots of mistakes and learn from them _figure out what is the most awesome part of what you do give it away - but not all of it _have faith in your team and your business model

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