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Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss

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Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss

  1. Buyers, Readers, Buzz Snackers, and Bandwidth Bandits How Alexander the Great Would Use Stats to Inform an Online Business Liz Strauss www.successful-blog.com
  2. Statistical doorways. We use concrete constructs for abstract realities. They work in some ways.
  3. Doors and halls work Visit length Keyword Analysis Popular pages Recent Referrers Visitor paths Returning visitors Entry pages Exit pages for sorting information
  4. and quantifiable past behaviors. How many visitors and page views? today / in the last hour Where did they come from? keywords / site referrals Which pages are important at the moment? Socnet bumps / work with page How is this comparing? a look at this day last week
  5. They’re less effective for aggregating into something that resembles a human
  6. Because people usually don’t behave the way that stats do.
  7. People do what they want to do.
  8. People • showcase the message • attract more traffic • appeal to sponsors • increase ROI • define your value • create growth opportunities Make decisions easier and faster
  9. Got Traffic?
  10. How Alexander the Great Would Use Stat Programs to Inform an Online Business
  11. Alexander would understand his position.
  12. He’d understand his objective. Authority – DuckStar Sales – GearGuru Circulation – InfoPass
  13. He’d see the players . . . • Customers • Readers / Fans • Buzz Snackers • Bandwidth Bandits Waste time and energy
  14. He’d know their objectives. The One Who The It They Does or Knows It Can Pass On to Everyone The One Place to Get It Buzz Snackers Readers / Fans Buyers
  15. Now he could focus resources . . .
  16. He’d use stats to choose tactics. Now these have context. wordle.net
  17. Alexander the Great would test premises. Month 1 Month 2
  18. Read results in terms of objectives. 90% 1st Time Visitors Good news?
  19. Bad News? 12% > 20 minutes Think Context
  20. Alexander knew the expectation
  21. could be flanked with innovation.
  22. They understand. • GearGurus who know their customers • DuckStars who know their Readers / Fans • InfoPasses that serve Buzz Snackers
  23. Oh and . . . Alexander never lost to shiny objects. Bandwidth Bandits

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