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#WSEUREF
Weber Shandwick in association with Pureprofile
EU Referendum 2016 Engagement Index
Who we spoke to
1000 UK Consumers Nationally Representative
We spoke to them between Friday 27th May and Friday 3rd June
T...
The Results
Thinking about the whole of the referendum campaign
between now and the 23rd June, to what extent are the
foll...
The Results
Experience
Thinking about how you receive news and information on the referendum,
which of the following have ...
The Results
Still thinking about how you receive news and information on the
referendum and those that you’ve experienced ...
Issue importance
Please consider the following issues. How important do you consider them to be to the UK?
92 90
80 80 79
...
The Results
How would you vote if there were a General Election tomorrow?
Voting Intention – General Election
26
22
16
7
4...
The Results
Should the United Kingdom remain a member of the European Union or leave the European Union?
40
46
14
Remain a...
25-34 year olds
57% remain
25% leave
Most undecided
age group – 17%
56% of 45+year
olds want to leave
the EU
65+year olds
...
London 49% Remain 40% Leave
Scotland
Remain 58%
Leave 34%
Wales
Remain 41%
Leave 39%
Women are
undecided about
the vote wi...
#WSEUREF
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EU Referendum 2016 Engagement Index

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Weber Shandwick and Pure Profile engaged with 1000 British consumers across the country to measure the different forms of engagement and how this has shaped voter's perception of the referendum

Published in: News & Politics
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EU Referendum 2016 Engagement Index

  1. 1. #WSEUREF Weber Shandwick in association with Pureprofile EU Referendum 2016 Engagement Index
  2. 2. Who we spoke to 1000 UK Consumers Nationally Representative We spoke to them between Friday 27th May and Friday 3rd June To determine the attitudes of the British public around the EU Referendum To measure the different forms of engagement and how this has shaped the voters perception of the referendum The Aim
  3. 3. The Results Thinking about the whole of the referendum campaign between now and the 23rd June, to what extent are the following likely to grab your attention? 62 56 55 51 44 31 27 18 18 17 16 15 14 10 8 6 616 16 25 24 34 39 57 53 54 60 55 61 70 70 76 80 79 Likely Unlikely
  4. 4. The Results Experience Thinking about how you receive news and information on the referendum, which of the following have to personally experienced in the last two weeks? 55 51 51 36 36 30 26 12 9 7 5 5 3 3 2 1 1
  5. 5. The Results Still thinking about how you receive news and information on the referendum and those that you’ve experienced in the last two weeks; to what extent have they influenced your views? Influence 51 48 46 45 43 40 27 26 TV/Radio debates Online news articles Newspaper (print) articles about the referendum TV/Radio news reports about the referendum Family and friends expressing views Facebook (social media) Leaflets/letters Posters/outdoor advertising
  6. 6. Issue importance Please consider the following issues. How important do you consider them to be to the UK? 92 90 80 80 79 74 73 69 57 53 49
  7. 7. The Results How would you vote if there were a General Election tomorrow? Voting Intention – General Election 26 22 16 7 4 3 1 19 2 Labour Conservative UK Independence Party Liberal Democrats Green Party Scottish National Party Plaid Cymru Undecided/Don’t know Other
  8. 8. The Results Should the United Kingdom remain a member of the European Union or leave the European Union? 40 46 14 Remain a member of the European Union Leave the European Union Undecided Voting Intention – EU Referendum
  9. 9. 25-34 year olds 57% remain 25% leave Most undecided age group – 17% 56% of 45+year olds want to leave the EU 65+year olds 60% leave 29% remain
  10. 10. London 49% Remain 40% Leave Scotland Remain 58% Leave 34% Wales Remain 41% Leave 39% Women are undecided about the vote with 16% compared to 10% of men East of England (57%) and East Midlands (52%) voted to leave the EU
  11. 11. #WSEUREF

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