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SALES
P Y S C H O L O G Y
I N C R E A S E
W I T H
BRAND
STORY
BRANDYOUR IS YOUR
YOUR BRAND MODIFIES
YOUR CUSTOMER’S REACTION
Know what your customer thinks, so when it’s
executed properly, your brand wi...
TH E TRICKS
Logo shapes, colours, and typefaces can impact the
consumer without their awareness.
CIRCLES
Circles, ovals and ellipses can
project a positive emotional
message. Using a circle in a
logo can suggest communi...
SQUARES &
TRIANGLES
Straight edged shapes such as
squares and triangles suggest
stability and can be used to
imply balance...
Our subconscious minds associate vertical lines
with masculinity, strength and aggression while
horizontal lines suggest c...
Jagged, angular typefaces
may appear as aggressive or dynamic while soft,
rounded letters can give a youthful appeal.
Curv...
COLOURS
IMPLY MEANING AS WELL.
YELLOW - Caution, warning signs, sunny, warm, friendly, stimulates appetite
GREEN - Natural...
WHITE - Purity, cleanliness, honesty, simplicity, naiveté
BLACK - Power and sophistication, villainy and death
PURPLE - Ro...
BRAND
HOW GOOD BRANDING
INCREASES SALES
Attracts new customers
By making a compelling and relevant visual promise, you
can use i...
Justifies a price premium
With good branding you’re worth more than competitors
who are not making or even keeping promises...
People don’t have relationships with
the product, they have relationships
with the brands.
www.letspivot.com
LET’S
INCREASE YOUR SALES.
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3 Visual Psychology Hacks that will Create Brand Loyalty.

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Creating brand loyalty should be every business owners goal. We've created 3 simple steps help new and old business owners understand how a properly executed brand identity can create brand loyalty.

Published in: Business
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3 Visual Psychology Hacks that will Create Brand Loyalty.

  1. 1. SALES P Y S C H O L O G Y I N C R E A S E W I T H BRAND
  2. 2. STORY BRANDYOUR IS YOUR
  3. 3. YOUR BRAND MODIFIES YOUR CUSTOMER’S REACTION Know what your customer thinks, so when it’s executed properly, your brand will convey uniform quality, credibility and experience. PYSCHOLOGY BRAND SCIENCE
  4. 4. TH E TRICKS Logo shapes, colours, and typefaces can impact the consumer without their awareness.
  5. 5. CIRCLES Circles, ovals and ellipses can project a positive emotional message. Using a circle in a logo can suggest community, care, friendship, unity, love and relationships.
  6. 6. SQUARES & TRIANGLES Straight edged shapes such as squares and triangles suggest stability and can be used to imply balance. Straight lines and precise shapes also convey strength, professionalism and efficiency.
  7. 7. Our subconscious minds associate vertical lines with masculinity, strength and aggression while horizontal lines suggest community, tranquillity and calm. Angles are used to represent energy, dynamic movement and direction. LINES
  8. 8. Jagged, angular typefaces may appear as aggressive or dynamic while soft, rounded letters can give a youthful appeal. Curved typefaces and cursive scripts tend to appeal more to women while strong, bold lettering have more of a masculine edge.
  9. 9. COLOURS IMPLY MEANING AS WELL. YELLOW - Caution, warning signs, sunny, warm, friendly, stimulates appetite GREEN - Natural, strong ethics, organic, growth, freshness, money BLUE - Professionalism, serious-minded sincerity, calm, authority, success ORANGE - Innovative, modern, youthful, fun, affordable, approachable
  10. 10. WHITE - Purity, cleanliness, honesty, simplicity, naiveté BLACK - Power and sophistication, villainy and death PURPLE - Royalty, luxury, religion, wisdom, dignity, wealth GREY - Sleek, high-end, professionalism, aging, depression, loss BROWN - Natural, grounded, dependable, wholesome, reliable RED - Passion, energy, danger, aggression, warmth, heat, stimulates appetite
  11. 11. BRAND
  12. 12. HOW GOOD BRANDING INCREASES SALES Attracts new customers By making a compelling and relevant visual promise, you can use it to effectively target and attract new customers. 1 Retains existing customers Gain trust by aligning your brand and experience as customers will reflect on your dynamic logo as a credible source for the future. 2
  13. 13. Justifies a price premium With good branding you’re worth more than competitors who are not making or even keeping promises. 3
  14. 14. People don’t have relationships with the product, they have relationships with the brands.
  15. 15. www.letspivot.com LET’S INCREASE YOUR SALES.

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