YOUR BRAND MODIFIES
YOUR CUSTOMER’S REACTION
Know what your customer thinks, so when it’s
executed properly, your brand will convey uniform
quality, credibility and experience.
PYSCHOLOGY BRAND SCIENCE
TH E TRICKS
Logo shapes, colours, and typefaces can impact the
consumer without their awareness.
Circles, ovals and ellipses can
project a positive emotional
message. Using a circle in a
logo can suggest community,
care, friendship, unity, love and
Straight edged shapes such as
squares and triangles suggest
stability and can be used to
imply balance. Straight lines
and precise shapes also convey
strength, professionalism and
Our subconscious minds associate vertical lines
with masculinity, strength and aggression while
horizontal lines suggest community, tranquillity
and calm. Angles are used to represent energy,
dynamic movement and direction.
Jagged, angular typefaces
may appear as aggressive or dynamic while soft,
rounded letters can give a youthful appeal.
Curved typefaces and cursive scripts tend to
appeal more to women while strong, bold
lettering have more of a masculine edge.
HOW GOOD BRANDING
Attracts new customers
By making a compelling and relevant visual promise, you
can use it to effectively target and attract new customers.
Retains existing customers
Gain trust by aligning your brand and experience as
customers will reﬂect on your dynamic logo as a credible
source for the future.
Justiﬁes a price premium
With good branding you’re worth more than competitors
who are not making or even keeping promises.
People don’t have relationships with
the product, they have relationships
with the brands.