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Livingo Press Release 2016 (IT)

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Livingo, presente in 4 Paesi europei (IT, FR, DE, ES), si è affermato con successo sul mercato come portale di shopping, leader nel settore dei mobili e dell’arredamento d’interni.

Livingo ha già oltre 100 negozi online partner e un catalogo di oltre 5 milioni di prodotti.

Specializzandoci nel settore dell’arredamento e dei mobili, conduciamo traffico di alta qualità ai nostri clienti sulla base di una tariffa CPC chiara e trasparente.

In breve questi sono i vantaggi che possiamo offrirvi:

• Nessuna spesa di installazione.
• Nessun canone mensile.
• Impostazione flessibile del budget giornaliero.
• Contratto di durata flessibile.
• Admin Partner privato con le statistiche dei click.
• CPC trasparente.

Published in: Internet
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Livingo Press Release 2016 (IT)

  1. 1. Il grande portale d‘arredo e interni in Europa Manuel Freissle (Founder & CEO) Livingo GmbH | Südliche Münchner Straße 2 | D-82031 Grünwald | +49 89 125 03 74 75 | m.freissle@livingo.de
  2. 2. LA CLIENTELA: Offerta illimitata di prodotti su numerosi shop online di arredo e living. E-COMMERCE DI MOBILI: Continuo aumento dei costi per il Marketing a causa di una crescita costante della concorrenza (spesa per SEM fino a 2€ per ciascun CPC). IL PROBLEMA
  3. 3. LA CLIENTELA: Tutti i prodotti dei migliori shop online di arredo e living vengono proposti su un unico sito. E-COMMERCE DI MOBILI: Un canale di marketing dalle performance elevate dedicato agli shop online del segmento arredo e living. LA SOLUZIONE
  4. 4. BUSINESS MODEL
  5. 5. BUSINESS MODEL L’utente si lascia ispirare da oltre 1.000.000 di prodotti per l’arredo e il living offerti dai migliori shop online 1
  6. 6. 2 L’utente si lascia ispirare da oltre 1.000.000 di prodotti per l’arredo e il living offerti dai migliori shop online 1 L’utente clicca su un articolo e viene reindirizzato allo shop online del sito partner BUSINESS MODEL
  7. 7. BUSINESS MODEL L’utente si lascia ispirare da oltre 1.000.000 di prodotti per l’arredo e il living offerti dai migliori shop online Lo shop online paga Livingo per ciascun click (CPC) 1 2L’utente clicca su un articolo e viene reindirizzato allo shop online del sito partner
  8. 8. DATI Entrato con successo in quattro Paesi (DE, ES, FR, IT) + 5.000.000 Prodotti + 20.000 Categorie di prodotti + 7.000 Marche + 400.000 Visitatori al mese (SEO) + 400% Crescita di visitatori negli ultimi 12 mesi Concept internazionale di crescita scalare Break-Even già raggiunto per il 2016 Customers: Otto, Made, Amazon, Kelkoo, Beliani e molti altri www.livingo.de www.livingo.fr www.livingo.es www.livingo.it
  9. 9. IL MERCATO Il segmento dell’arredo è uno dei mercati dell’e-commerce più in crescita e con il fatturato maggiore in Europa. FATTURATO IN EUROPA (ARREDO) IN MILIARDI € CRESCITA DI FATTURATO DEGLI E-COMMERCE DI ARREDO DAL 2008 0 3 6 9 12 15 0 5 10 15 20 25 30 GERMANY 2008 2012 2016 UK FRANCE SPAIN NORDICREGION ITALY BENELUX POLAND 0,5MILIARDI 4MILIARDI 32MILIARDI
  10. 10. LA NOSTRA TECNOLOGIA FRONTEND Design di tendenza e presentazione di prodotti all’avanguardia Il sistema di navigazione e filtri offre la migliore esperienza all’utente e KPI molto buoni Un sistema collaudato che viene costantemente sviluppato da più di tre anni I filtri consentono una ricerca specifica dei prodotti per colore, marca, materiale, prezzo e shop √ √ √ √
  11. 11. *Mobile Template Launch Q4/2016
  12. 12. LA NOSTRA TECNOLOGIA BACKEND Abbinamento di prodotti studiato grazie ad un complesso algoritmo di selezione Partner admin per le gestioni dei budget, performance dashboard, statistiche dei click, e molto altro Gestione dei feed automatica Importazione e attualizzazione dei prodotti in automatico, con già più di 5.000.000 prodotti al giorno Categorizzazione automatica di tutti i prodotti Rendiconto automatico √ √ √ √ √ √
  13. 13. COMPETITORI 2014: SevenVentures assume la maggioranza di moebel.de 2014: Axel Springer rileva Ladenzeile per 80.000.000 € 2014: Yahoo rileva POLYVORE per 230.000.000 $ 2016: 7Commerce rileva Stylight per 80.000.000 € Accanto al settore della moda, è presente da un anno anche segmento in crescita dell’arredo e living. 2016: Ströer rileva Stylefruits per 29.000.000 € Accanto al settore della moda, è presente da un anno anche segmento in crescita dell’arredo e living.
  14. 14. I NOSTRI PUNTI DI FORZA Design & Usability Ottimizzato per home & living
  15. 15. I NOSTRI PUNTI DI FORZA Brand Livingo Noto per campagne TV (2012) Design & Usability Ottimizzato per home & living
  16. 16. I NOSTRI PUNTI DI FORZA Brand Livingo Noto per campagne TV (2012) Design & Usability Ottimizzato per home & living La più vasta gamma di prodotti in Europa +5.000.000 prodotti (home & living)
  17. 17. I NOSTRI PUNTI DI FORZA International Player Specializzato nel segmento home & living Brand Livingo Noto per campagne TV (2012) Design & Usability Ottimizzato per home & living La più vasta gamma di prodotti in Europa +5.000.000 prodotti (home & living)
  18. 18. MARKETING SEO (SEARCH ENGINE OPTIMIZATION) Dal 2015 la divisione Marketing Inhouse di Livingo, con www.livingo.es e www.livingo.it, lavora basandosi sulla complessa strategia SEO elaborata dall’esperto Online Marketing Manager e fondatore di Livingo, Manuel Freissle. Dopo solo 15 mesi Livingo vanta già una posizione nella TOP 3 dei siti più visitati del segmento arredo in Italia e Spagna, alle spalle di IKEA. Questa strategia SEO di successo prenderà il via a ottobre 2016 in Germania e Francia, dal momento che anche per questi Paesi viene prevista per i prossimi anni una notevole crescita. Fonte Similarweb: https://www.similarweb.com/country_category/italy/shopping/furniture https://www.similarweb.com/country_category/spain/shopping/furniture
  19. 19. MARKETING DIAGRAMMA RELATIVO ALLA CRESCITA DI VISIBILITÀ (SEO) I dati di ricerca complessivi hanno mostrato come in meno di 15 mesi in Spagna la visibilità abbia superato quella di concorrenti affermati come Stylight, Ladenzeile (Living) e Polyvore. Fonte: Sistrix
  20. 20. INTERNAZIONALIZZAZIONE 2013: Germany www.livingo.de 2015: Spain www.livingo.es 2015: Italy www.livingo.it 2016: France www.livingo.fr 2016: Austria www.livingo.at 2017: United Kingdom www.livingo.co.uk 2017: Poland www.livingo.pl 2017: Czech www.livingo.cz 2017: Switzerland www.livingo.ch 2018: USA www.livingo.com 2018: Netherlands www.livingo.nl 2018: Denmark www.livingo.dk 2018: Belgium www.livingo.be 2019: Brasil www.livingo.com.br 2019: Finland www.livingo.fi 2019: Slovakia www.livingo.sk *Il proprietario di tutti i domini è Livingo Gmbh √ √ √ √
  21. 21. LIVINGO TEAM MASSIEL GALAN Country Manager Spain www.livingo.es Skills: SEO Professional, Degree in International Relationships, Content Queen, Key Employee EDOARDO GINI Country Manager Italy www.livingo.it Skills: SEO Professional, Degree in International Relationships, Content King, Key Employee CAMILLE DEMENGE Quality Manager France www.livingo.fr Skills: Categorie Management, Content Queen HUBERT PRECHLER Head of Development Skills: Nothing is impossible, stay focused SHANNA LAMY Country Manager France www.livingo.fr Skills: SEO Professional, Categorie Management MANUEL FREISSLE CEO Livingo GmbH (100%) CEO Möbel Trend GmbH (100%) (Furniture e-Commerce, +20.000.000€ in furniture sales) Skills: Online Marketing Expert, Designer (Diploma), Visionary +3
  22. 22. »La nostra vision è di arrivare nei prossimi due anni a fare di Livingo il più affermato portale di home & living in Europa.« Manuel Freissle, Founder & CEO

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