The solutions are not always medical/technical

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The solutions are not always medical/technical

  1. 1. The solutions are not always medical/technical
  2. 2. How we think
  3. 3. Actors Factors Customers 5.1% Brand & Image Relationship Business Service Product
  4. 4. Actors Factors Customers Brand & Image Relationship Business Service Product
  5. 5. Customers Before During After
  6. 6. For example… Streetcar
  7. 7. Actors Factors Totally new experience! Expectations Customers Brand & Image Members Service Relationship Product Existing model Business
  8. 8. Aware £ Interest Join 1st use Regular use Reconsider
  9. 9. Fastest growing car club in Europe
  10. 10. For example… Janssen
  11. 11. Actors “Being prepared is the key to success in many things in life, including this. And I just arranged my life so I was prepared.” Factors Patients Brand & Image Service Adherence Relationship Organisation Product
  12. 12. Barriers to Treatment Adherence From Crisis to Control The entire Hep C journey is a struggle to feel in control Information and Transparency The right information helps patients feel in control Stigma and Isolation Stigma makes it difficult to build the support and resources patients need Building Resources for Resilience Good preparation and timing for treatment is critical for success Lack of Variety in Support Groups Support networks are crucial but take many forms 24
  13. 13. 4. Treatment Planner Planning tool to chart progress and treatment plan. To help anticipate obstacles, identify criteria for success, set goals and chart progress. Treatment plans would be cocreated with doctor, expert or peer support groups. 25
  14. 14. Thank you! Liveworkstudio.com/collect ions/healthtech
  15. 15. Ben Reason

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