Like the discipline of data-driven marketing itself, LiveRamp has come a long way since we began. We’ve developed new capabilities, added new partners, and seen our own customers push us beyond what even we thought possible four years ago. Connecting offline audience segments to digital advertising platforms, which onboarding enabled, is a great first step. But as marketing operations evolve to tackle the bigger challenge of understanding every touchpoint with customers and prospects, so too must we. Data onboarding has set us up to solve the bigger and more important issue you’re struggling with: achieving a complete, omnichannel view of the consumer. This eBook is about what that is, why identity resolution is the key to people- based marketing, and how we’re evolving our platform to get there. By the end of it, we hope you’ll be as excited about it as we are.