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#RampUp17: You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

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Speaker:
Alex Wasserman, CEO & co-Founder, TapFwd

Published in: Marketing
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#RampUp17: You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

  1. 1. You’re Doing Mobile Wrong!
  2. 2. Global Internet Consumption: Desktop vs. Mobile Minutes per day Mobile Internet Desktop Internet Source: Digiday RAMPUP 2017 |
  3. 3. 78% of digital time is spent on mobile Source: Digiday RAMPUP 2017 |
  4. 4. Your Customer RAMPUP 2017 |
  5. 5. Your Customer RAMPUP 2017 |
  6. 6. Your Customer RAMPUP 2017 |
  7. 7. Increase Ad Revenue Acquire New Customers Retain Your Customers On Mobile. RAMPUP 2017 |
  8. 8. Increase the value of your ad inventory with tailored mobile audience capabilities. RAMPUP 2017 |
  9. 9. Increase the value of your ad inventory with tailored mobile audience capabilities. RAMPUP 2017 |
  10. 10. Original CPM Optimized CPM $4 $20 Increase the value of your ad inventory with tailored mobile audience capabilities. RAMPUP 2017 |
  11. 11. Increase Ad Revenue Acquire New Customers Retain Your Customers On Mobile. RAMPUP 2017 |
  12. 12. Use: ‣ First party data ‣ Second party data ‣ Third party data Acquire new high value customers RAMPUP 2017 |
  13. 13. Acquire new high value customers RAMPUP 2017 |
  14. 14. Acquire new high value customers increase in ROAS 271% RAMPUP 2017 |
  15. 15. Acquire new high value customers on facebook Private Second Party Data Sharing RAMPUP 2017 |
  16. 16. Increase Ad Revenue Acquire New Customers Retain Your Customers On Mobile. RAMPUP 2017 |
  17. 17. Improve mobile retention using audience insights RAMPUP 2017 |
  18. 18. Improve mobile retention using audience insights RAMPUP 2017 |
  19. 19. lift in app retention +45% Improve mobile retention using audience insights RAMPUP 2017 |
  20. 20. RAMPUP 2017 | Nobody will do mobile better – nobody.
  21. 21. Start Doing Mobile right. sales@tapfwd.com

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