What Can Event Marketers Learn from the Craft Beer Industry?

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Much like the trade show and events industry, the business of craft brewing has gone through major transformations over the past couple of decades.

Here are 6 lessons trade show and event marketers can take from the highly successful craft beer industry to apply to their own programs.

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What Can Event Marketers Learn from the Craft Beer Industry?

  1. 1. What Can Event Marketers Learn from the Craft Beer Industry? What Can Event Marketers Learn from the Craft Beer Industry?
  2. 2. A “6-pack” of lessons event marketers can glean from the highly successful craft beer industry.
  3. 3. Focus on Quality Craft beer quality is outstanding—due to ingredients used, care in crafting the product, and pride in label design.
  4. 4. Read more! Event Marketing Takeaway: Concentrate on the level of care and pride you and your team have in the program elements in your mix!
  5. 5. Craft beer names conjure vibrant images and tingle the taste buds on their own, reflecting humor and good times. Names Mean A Lot!
  6. 6. Read more! Depending on your program and audience, will something a little out of the ordinary grab more attention? Event Marketing Takeaway:
  7. 7. Brewers use social media to grow their audience and build excitement, offering many options and taste sensations. Build Excitement
  8. 8. Read more! Are you building buzz and loyalty with a multi-level strategy? Event Marketing Takeaway:
  9. 9. There are real artists behind craft beer artwork: from the labels, to websites, to social media marketing efforts. The Packaging Matters
  10. 10. Read more! We live in a very visual world now. Invest time and creativity in eye- catching visuals that increase awareness and relevance. Event Marketing Takeaway:
  11. 11. Go beyond the 6-pack: grab a 4-pack of delightful brew, or get a refillable growler at your local taproom. Spice It Up With Variety
  12. 12. Read more! Is it time to offer a new variety in the types and component elements of your event and exhibit programs? Event Marketing Takeaway:
  13. 13. Social media has changed what we do as both marketers and consumers. Brewers are putting a very human face on their businesses, and the consumer is responding. Be Human!(Human With Beer, That Is)
  14. 14. Read more! Event Marketing Takeaway: Don’t overestimate brand loyalty, or underestimate the importance of face- to-face, human connections.
  15. 15. RJ Coleman, Account Executive About The Author @ColemanRJ /rjcoleman‎ Connect with me!

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