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7 Motivating Mad Men Quotes that Sum Up Event Marketing



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7 Motivating Mad Men Quotes that Sum Up Event Marketing

  1. 7 Motivating Quotes that Sum Up Event Marketing Image credit:
  2. 1.
  3. – Don DraperImage credit:
  4. Image credit: Event Marketing Wisdom:
  5. get to the of what attendees think & give them a chance to weigh in! Start the dialogue about your brand through crowdsourcing— Image credit:
  6. Image credit:
  7. Include: And use a social media content strategy to stay top-of-mind Live product demos Unbiased product reviews Real-life case studies & nurture dissatisfied customers! Testimonials Image credit:
  8. 2.
  9. – Joan Harris Image credit:
  10. Image credit: Event Marketing Wisdom:
  11. on our toes Image credit:
  12. the needs of your target audience & potential customers Proactively anticipate Image credit:
  13. 3.
  14. “If you can’t tell the difference Image credit: between which part’s the idea and which part’s the execution of the idea, you’re of no use to me.” – Peggy Olson
  15. Image credit: Event Marketing Wisdom:
  16. Understanding the difference between Image credit: concept & execution is at the core of an event marketer’s discipline.
  17. Image credit: Creativity & an idea spark can only get you so far… Image credit: You need to ask more questions…
  18. What is your brand’s core differentiator? Image credit:
  19. What aspects of your messaging Image credit: that differentiator and position?
  20. Image credit: Image credit: Where is the bar set? Psst… if the bar is here, you have to raise it! Keep informed and stay hungry! What do your competitors’ booths look like?
  21. 4.
  22. – Don Draper Image credit: Make it simple, but significant.
  23. Image credit: Event Marketing Wisdom:
  24. Your event programs don’t always have to re- invent the wheel Image credit:
  25. Image credit: And they don’t need to be overly complex!
  26. Image credit: You can still stand out from the crowd with a simple idea
  27. Image credit: Tap into the interests and motivations of your audience
  28. Image credit: Think about their care-abouts… & how the idea supports your brand story
  29. 5.
  30. That’s life…one minute you’re on top of the world, the next minute some secretary’s running you over with a lawnmower. – Joan Harris Image
  31. Image credit: Event Marketing Wisdom:
  32. From trade shows to corporate summits, event marketing can be summed up in 3 words Image credit:
  33. Image credit: Expect The Unexpected
  34. Think ahead for potential blind spots Missing booth elements Image credit: Larger than anticipated crowds Staffing issues
  35. and always make sure you have a back-up plan …and a Plan C
  36. 6.
  37. “Our worst fears lie in anticipation.” – Don Draper Image credit:
  38. Image credit: Event Marketing Wisdom:
  39. Image credit: Without a doubt, the worst anxiety event marketers have is the anticipation leading up to the event
  40. Image credit: Ensure you have a strong strategy where you’re confident in your success
  41. Image credit: but be aware there will always be opportunities for improvement
  42. Image credit: Although you can take steps to increase your chances for success, event marketing isn’t always an exact science
  43. 7.
  44. “I keep going to a lot of places and ending up somewhere I’ve already been.” – Don DraperImage credit:
  45. Image credit: Event Marketing Wisdom:
  46. Event profs strive to avoid the same old-same old, amplify key messages, & cut through the clutter Image credit:
  47. Use personalization & make your experience unique to each attendee! Image credit: