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Search & Social Secrets with Photos and Video

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In this presentation, Giovanni Gallucci will use his personal experiences and industry insights to provide a picture of what he does to be successful in today’s online photo & video climate. As always, he’ll bring you practical tips about how to create and deliver content effectively by developing new audiences and winning an Emmy Award and over a dozen Telly Awards in two years. You’ll see what he does, how he does it and what tools he uses to get it done. You’ll learn about who is watching, where they are watching, how engaged they are, what has changed over the past few years, where we are seeing the biggest shifts in audience, what they want based upon their viewing habits, and how develop the right content for your audience?

This is Giovanni’s first major presentation to a marketing audience in over three years. He’s got a lot of new things to teach.

Published in: Marketing
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Search & Social Secrets with Photos and Video

  1. 1. Search & Social Secrets with Photos and Video twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  2. 2. Howdy ★ who am i? ★ web developer ★ search engine specialist ★ social media specialist ★ then i got bored… ★ photographer/filmmaker twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  3. 3. twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  4. 4. twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  5. 5. x3 x17 x1 twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  6. 6. twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978 ★ 1998 The Beginning
  7. 7. The Beginning ★ 2014 ★ LINKS LINKS LINKS ★ BE CAREFUL twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  8. 8. The Beginning ★ 2014 ★ LINKS LINKS LINKS ★ BE CAREFUL twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  9. 9. The Beginning ★ 1996 - “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  10. 10. Approach ★ DIY ★ Use Third-Party Content ★ Provide Content To Others ★ Hybrid Model twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  11. 11. The Ecosystem twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  12. 12. The Ecosystem twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  13. 13. The Ecosystem twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978 Artists
  14. 14. The Ecosystem twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978 Artists
  15. 15. The Ecosystem Music Blogs The Result? twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978 Artists TV Shows Music Festivals Sponsors
  16. 16. The Result? twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  17. 17. Sponsors Extreme Sports twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978 Music Lifestyle (Fashion) Foodies
  18. 18. Sponsors twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978 Sponsor Integration
  19. 19. Sponsors twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978 Branded Video
  20. 20. Partner Integration twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  21. 21. Tip ★ Partner with complementary brands to create content ★ Hire on or many Pinstigrammers to help with event coverage and to build out your company’s visual content. ★ You can focus on what you do best - strategy and planning while they focus on what they do best - creating visual content for your social media properties. twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  22. 22. Sponsors twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  23. 23. How ya doin? twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  24. 24. Audience ★ Identify your target audience ★ “Everyone” is not your audience ★ Your audience includes more than humans ★ Understand what types of content resonate with your audience twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  25. 25. Audience ★ Identify clickable content When does your audience click and what do they share? ★ Timing matters - A LOT! ★ There’s no “formula” - you have to figure this out on your own for each client/project twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  26. 26. Audience twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  27. 27. Audience twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  28. 28. Audience twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  29. 29. Audience twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  30. 30. Audience twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  31. 31. Content ★ Think of content broadly ★ Think of ways that you can layer content into something new twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  32. 32. Content twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  33. 33. Content ★ Be an industry go-to resource ★ Share, analyze, and visualize what’s happening across your industry twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  34. 34. Content ★ Create content that people don’t normally have access to ★ Mix in occasional quirky items that make people smile, laugh, or think twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  35. 35. Content ★ Consume, consume, consume - get away from your computer ★ Ideas and inspiration (and great content) come from everywhere ★ Experiment with formats twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  36. 36. Content ★ Provide content to others that they can curate ★ The system doesn't work if we’re twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978 all takers ★ Credit your original source ★ Nothing else to say about this ★ Use META DATA to insure you get SEO credit for your work when possible
  37. 37. Community ★ Comment on what you’re sharing ★ Commenting adds value; it also makes you more approachable ★ Closing the loop isn’t just good form, it’s also key to a robust community twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  38. 38. Community ★ Showcase your community ★ Don’t just share what they share; tout their accomplishments and cool deeds ★ http://geekbeat.tv/dropcam twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  39. 39. Community ★ Be a member of your own community ★ Don’t just spam; Engage with your audience twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  40. 40. Community ★ Be a member of your own community ★ Don’t just spam; Engage with your audience twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  41. 41. Community ★ Be a member of your own community ★ Don’t just spam; Engage with your audience twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  42. 42. Measurement ★ Set smart, challenging, achievable goals ★ Make digital curation pay off by aligning your efforts to business goals twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  43. 43. Measurement ★ Monitor your metrics ★ Measure the ROE and the twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978 ROI ★ Are you ready for me to drop some mad tactical strategy on you?
  44. 44. Measurement ★ Do more of this… twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  45. 45. Measurement ★ Do less of this… twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  46. 46. Free Premium Photo Membership For Your Opinion http://gallucci.net/eval twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
  47. 47. Thank You giovanni gallucci ! 469.682.6978 twitter.com/giovanni giovanni@gallucci.net http://geekbeat.tv twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978

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