Most music, TV & film today is produced by semi-pros and enthusiasts on a tight budget. Since social media tools like Facebook, YouTube, and Twitter are free, it makes sense for musicians and filmmakers of all stripes to take advantage of them to develop an audience for their work. But that doesn’t mean that just anyone should be doing the outreach. You cannot be effective in social media by randomly blasting out random content to the internet. Social media tools work best when the people behind them have a genuine passion for what they’re sharing. During this presentation Giovanni will teach videographers and musicians alike how to effectively use social media to promote their work and advance their careers.
Presented to the Boomtown Film & Music Festival on 02.25.2012 in Houston, Texas