@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comAMP / Be MusicSocial Media for Music 101
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1*Disclaimer*The fine print and stuff.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1Establishing RealisticInitial Goals
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1Do you have a plan?Goals? Direction?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1Do you have a plan?Goals? Direction?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1Do you have a plan?Goals? Direction?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1What are we dealing with?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1★ Define target audience★ Determine goals an...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comDo you have a plan?Goals? Direction?1Engage c...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comDo you have a plan?Goals? Direction?1Grow exi...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comDo you have a plan?Goals? Direction?1Sell mor...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comDo you have a plan?Goals? Direction?1Move tow...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comDo you have a plan?Goals? Direction?1
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2Yea - We’re already smarter...Let’s talk abo...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2How Do SearchEngines Work?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2What *REALLY* Drives Traffic?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2What *REALLY* Drives Traffic?3%4%25%68%1%3%3...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2How Do Search Engines Work?click thrus | hum...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2How Do Search Engines Work?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2How Do Search Engines Work?https://adwords.g...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com3Social Media Vs. SEO
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com3Social Media Vs. SEOPR > WOM > Marketing > A...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com3Social Media Vs. SEOsocial capital = reputat...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com3Social Media Vs. SEO...one more thing.Up to ...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com4Music vs. Marketing
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Marketing vs.Performing
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Engage & CaptureMarketing vs. PerformingCapt...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Create Moments& ConversationsMarketing vs. P...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Marketing vs. Performing
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Marketing vs. Performing
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Marketing vs. Performing
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Engage & CaptureMarketing vs. Performing
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change LivesHow can we differentiate ourselv...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com6Social Media Fatigue
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com6Social Media Fatigue★ What do you do when yo...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com7Online vs. OfflineBranding Basics
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com7Online vs. Offline Branding Basics★ Build a ...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Takeaways and Tipsfor Musicians
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Facebook★ Commit to 4 different types of pos...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Flickr★ Google LOVES flickr (A little about ...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Google+★ It’s in the name (Google) - Backdoo...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Google+
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Instagram★ USE TAGS!!!!★ Sync it it ALL your...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Kickstarter★ Look at other campaigns and con...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Pinterest★ Don’t ignore! Of all the photo sh...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Tumblr★ Like/Share other posts (will get oth...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Twitter★ Sunday and Monday are key days to p...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Vine★ It’s just video (for 6 seconds)★ It’s ...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8YouTube★ Titles, Descriptions, Tags★ Reach o...
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comThank Yougiovanni gallucci469.682.6978twitter...
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Social Media for Musicians 101

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Social Media for Musicians 101

  1. 1. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comAMP / Be MusicSocial Media for Music 101
  2. 2. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com
  3. 3. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1*Disclaimer*The fine print and stuff.
  4. 4. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1Establishing RealisticInitial Goals
  5. 5. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1Do you have a plan?Goals? Direction?
  6. 6. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1Do you have a plan?Goals? Direction?
  7. 7. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1Do you have a plan?Goals? Direction?
  8. 8. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1What are we dealing with?
  9. 9. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com1★ Define target audience★ Determine goals and objectives★ Develop and implement tactics to achievegoals★ Monitoring, measuring, & reporting★ Wash, rinse, & repeatDo you have a plan?Goals? Direction?
  10. 10. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comDo you have a plan?Goals? Direction?1Engage current fan-base witha manageable approach.
  11. 11. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comDo you have a plan?Goals? Direction?1Grow existing fan-base.
  12. 12. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comDo you have a plan?Goals? Direction?1Sell more tickets& merchandise.
  13. 13. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comDo you have a plan?Goals? Direction?1Move towards a more consistent brand position.
  14. 14. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comDo you have a plan?Goals? Direction?1
  15. 15. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2Yea - We’re already smarter...Let’s talk about some nerdystuff now.
  16. 16. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2How Do SearchEngines Work?
  17. 17. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2What *REALLY* Drives Traffic?
  18. 18. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2What *REALLY* Drives Traffic?3%4%25%68%1%3%3%9%84%YouTubeFlickrLast.fmVimeoOthersFacebookTwitterLinkedInAll Others
  19. 19. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2How Do Search Engines Work?click thrus | humanskeywords & phrases | humansback links | search enginesanchor text | search engines
  20. 20. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2How Do Search Engines Work?
  21. 21. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com2How Do Search Engines Work?https://adwords.google.com/select/KeywordToolExternal
  22. 22. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com3Social Media Vs. SEO
  23. 23. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com3Social Media Vs. SEOPR > WOM > Marketing > AdvertisingSocial Media > SEO > Email Marketing > PPC
  24. 24. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com3Social Media Vs. SEOsocial capital = reputation = access toresources/access to more connections =reciprocity (favors added up) = publicaccomplishments = increased levels of trust= reputation = more social capitalwash, rinse, repeat
  25. 25. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com3Social Media Vs. SEO...one more thing.Up to 40% of Google’s search algorithmnow uses social pointers.Google has renamed their internal “QualitySearch” team to “Knowledge” team.We have to pay attention to both.
  26. 26. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com4Music vs. Marketing
  27. 27. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Marketing vs.Performing
  28. 28. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Engage & CaptureMarketing vs. PerformingCapture what?Refer back to your goals.
  29. 29. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Create Moments& ConversationsMarketing vs. Performing
  30. 30. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Marketing vs. Performing
  31. 31. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Marketing vs. Performing
  32. 32. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Marketing vs. Performing
  33. 33. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Engage & CaptureMarketing vs. Performing
  34. 34. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change LivesHow can we differentiate ourselves as artists,management, and content creators from the competition?We need to find ways that will get the attention offans and peers alike.
  35. 35. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
  36. 36. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
  37. 37. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
  38. 38. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
  39. 39. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
  40. 40. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com5Change Lives
  41. 41. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com6Social Media Fatigue
  42. 42. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com6Social Media Fatigue★ What do you do when you dont feel creative?★ Go back to the basics★ Check out the competition★ Refocus and refine★ Slow and steady wins the race★ Ground your social media strategy in reality★ Jumping on something labeled “viral” may not be a goodthing★ Make the fatigue worthwhile
  43. 43. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com7Online vs. OfflineBranding Basics
  44. 44. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com7Online vs. Offline Branding Basics★ Build a large, engaged network.★ Synchronize your networks.★ Create a series of short videos to update your fans.★ Record collaborations and covers with other establishedartists.★ Meet your fans.★ House concerts.★ Collect email addresses.★ Surprise the fans and give them things to talk about.
  45. 45. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Takeaways and Tipsfor Musicians
  46. 46. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Facebook★ Commit to 4 different types of posts per day★ Ask your fans questions★ Look at your stats and act accordingly
  47. 47. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Flickr★ Google LOVES flickr (A little about METAdata)★ Use it as your photo source (alternate withPinterest and Instagram)★ Give fans a behind the scenes look intoyour lives (as much as you’re willing toshare)
  48. 48. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Google+★ It’s in the name (Google) - Backdoor to thesearch engine - Let’s walk thru theinterface.★ Integration with YouTube★ Circles
  49. 49. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Google+
  50. 50. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Instagram★ USE TAGS!!!!★ Sync it it ALL your social media profiles★ This (with Vine) is replacing ALL otherforms of communication for the 12 - 18 yearold crowd.
  51. 51. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Kickstarter★ Look at other campaigns and consider what’sinvolved★ Het creative with rewards but price themcorrectly★ The Pitch Video and Project Text arecritical! Get help.★ Fulfillment - have a plan for delivery.
  52. 52. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Pinterest★ Don’t ignore! Of all the photo sharingsites, Pinterest drives the most referraltraffic. Post a few times a week minimum.★ Much more tolerant with direct salespitches - put merch here!★ Have share buttons to your website/store/blog.
  53. 53. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Tumblr★ Like/Share other posts (will get others’attention)★ Use TAGS!★ Post daily (This can include shares fromInstagram or cross posts from a blog, etc.)★ Stay Engaged! Tumblr is a critical part ofthe music marketer’s tool set.
  54. 54. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Twitter★ Sunday and Monday are key days to post forthe music industry according to smartpeople★ Post different content here than onFacebook (don’t connect the two)★ Shorter tweets get higher engagement★ Use “retweet” vs “RT” for 24% more sharing.
  55. 55. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8Vine★ It’s just video (for 6 seconds)★ It’s too soon to have any real numbers aboutwhat works and what doesn’t with vine.★ Post from the stage (fans LOVE searchingfor themselves in your content)★ Thank your fans★ Post vine contests (the most interestingvine from a show gets a signed t-shirt)
  56. 56. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com8YouTube★ Titles, Descriptions, Tags★ Reach out!★ Google+, Facebook, Twitter (Analytics)
  57. 57. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.comThank Yougiovanni gallucci469.682.6978twitter.com/giovannigiovanni@LiveLoudTexas.comhttp://LiveLoudTexas.com

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