Facebook Basics For Business - Results Oriented Web Meetup

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June 27, 2012 6:30 PM - 9:00 PM. Results Oriented Social Media - Facebook for Business

Few people know how to make facebook source leads, engage visitors, drive traffic, generate sales, and get results. To make matters worse, every successful facebook marketing campaign is different.

Come learn from one of the top Interactive Marketing and Web Development companies about the strategies, tools and tactics that successful facebook marketing campaigns have used to drive real results on facebook. You will learn how to create and develop a facebook campaign which integrates search engine optimization (seo), email marketing, and other online and offline tactics.

This class consists of 1 hour of lecture & demonstrations and and 30 minutes of Q&A (as long as it's necessary).

Learning Goals

facebook account creation and configuration
Understanding the essential components of a successful facebook campaign
Adding, editing and managing public fan pages
Brand consistency on facebook
Fundamentals of search engine optimization (SEO) for facebook
Optimizing content for facebook
Using video and photos to drive traffic and increase followers/fans
Integrating facebook features and apps into your site
Defining goals and measuring results
Your Instructor

On one hand Giovanni Gallucci is a recovering Microsoft .NET programmer turned online brand strategist and internet journeyman. He develops online marketing and audience development strategies for forward-thinking clients in music, missions, media, faith, film, tv, tech & causes interested in breaking new ground online.

On the other hand he is a professional photographer and filmmaker who focuses on the same, using media to enhance his marketing, seo, and social media work.

Giovanni also teaches how social media and SEO aligns with offline marketing and pr strategies at bootcamps and private workshops across the great state of Texas and around the world. His speaking style is vibrant, frank, humorous, energetic, and personal.

Intended Audience

Small business and organization managers who need to learn the basics of social media marketing and how to integrate it into their company’s other marketing and advertising efforts. It is ideal for those who either want to manage their own social media campaigns or need a solid understanding of online marketing strategies and tools to better engage with their marketing, advertising, pr, or communications team.

Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes.

Anyone already using social media who want to go beyond just chatting with others and into creating highly trafficked, interactive social hubs that makes a true business impact.

This beginner to mid-level facebook for business class has been created specifically a

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  • Facebook Basics For Business - Results Oriented Web Meetup

    1. 1. Results Oriented Web Results Oriented facebook Facebook Basics for Business June 27, 2012 Web @giovanni1
    2. 2. Thank You! Results Oriented Web @giovanni2
    3. 3. About @giovanni Results Oriented Web On one hand Giovanni is a recovering Microsoft .NET programmer turned internet journeyman who develops online audience growth & engagement strategies for clients in music, media, missions, faith, film, tv, tech & causes. On the other hand he is a professional photographer and filmmaker who focuses on the same topics. Giovanni produces content for GeekBeat.TV and serves as a faculty member at Five2Media, xTrain, and Adobe TV. And, if you’re not careful you might catch him or his work on Troubadour, TX, a weekly syndicated TV series airing in about 38 million households in 140 U.S. markets. @giovanni3
    4. 4. Knowing The Lingo Results Oriented Web Your Business Page •Likes •Profiles •Updates •Pages •Comments •Tags •Cover Photo •Timeline •Composer •News Feeds •Messages •Posts •Apps •Friends •Milestones •Fans •Insights •Subscribers @giovanni4
    5. 5. Essential Components Of A Facebook Campaign Results Oriented Web Before & After •Differentiate •Target •Be Relevant •Have a Budget •Define Your ROI & Your ROE •MAKE A PLAN - GOALS ARE GOOD @giovanni5
    6. 6. Essential Components Of A Facebook Campaign Results Oriented Web During •Give it legs - Give ‘em something to talk about •Lead them to a destination or a point of conversion •Provide a way to engage •Stay engaged •Provide the means and the incentive to share @giovanni6
    7. 7. Defining Goals Results Oriented Web Start with the End in Mind •Define Target Audience •Determine Goals And Objectives •Develop and Implement Tactics to Achieve Goals •Monitoring, Measuring, & Reporting •Wash, Rinse, & Repeat @giovanni7
    8. 8. Account Creation Results Oriented Web @giovanni8
    9. 9. Account Creation Results Oriented Web Your Business Page •What category does your page belong in? •Identify the specific category and provide your company name •“Read” and accept the TOS •Set up your page administrator @giovanni9
    10. 10. Adding Public Fan/Business Page Results Oriented Web @giovanni10
    11. 11. Account Configuration Results Oriented Web The Admin Panel @giovanni11
    12. 12. Account Configuration Results Oriented Web The Admin Panel @giovanni12
    13. 13. Account Configuration Results Oriented Web The Admin Panel @giovanni13
    14. 14. Account Configuration Results Oriented Web The Admin Panel @giovanni14
    15. 15. Account Configuration Results Oriented Web The Admin Panel @giovanni15
    16. 16. Account Configuration Results Oriented Web The Admin Panel @giovanni15
    17. 17. Editing & Managing Basics Results Oriented Web Let’s Edit @giovanni16
    18. 18. Branding Consistency Results Oriented Web @giovanni17
    19. 19. Branding Consistency Results Oriented Web @giovanni18
    20. 20. SEO For Facebook Results Oriented Web Tips for Increasing Search Visibility •Brand Consistency - Push/Promote Facebook Page •Back Linking •Wall Posts are Time Sensitive •Make Content Public •Put Keywords In The Right Place •Optimize Your Multimedia •Run Your Page Well @giovanni19
    21. 21. Optimizing Content for Facebook Results Oriented Web •Use Magnetic Words In Your Titles •Keep Your Titles Brief •Add Attractive Keywords and META Data •Use Attention-Grabbing Images •Add Social Sharing Buttons Everywhere •QUALITY over quantity @giovanni20
    22. 22. Using Photography On Facebook Results Oriented Web @giovanni21
    23. 23. Using Photography On Facebook Results Oriented Web Publish Once & Share @giovanni22
    24. 24. Using Photography On Facebook Results Oriented Web Publish Once & Share @giovanni22
    25. 25. Using Photography On Facebook Results Oriented Web Publish Once & Share @giovanni22
    26. 26. Using Photography On Facebook Results Oriented Web Publish Once & Share @giovanni22
    27. 27. Using Photography On Facebook Results Oriented Web Publish Once & Share @giovanni22
    28. 28. Using Photography On Facebook Results Oriented Web Publish Once & Share @giovanni22
    29. 29. Using Video On Facebook Results Oriented Web Upload or Embed? @giovanni23
    30. 30. Integrating Facebook Into Your Site Results Oriented Web @giovanni24
    31. 31. Integrating Facebook Into Your Site Results Oriented Web @giovanni25
    32. 32. Measuring Results Results Oriented Web Insights @giovanni26
    33. 33. Getting Help Results Oriented Web What kind of campaigns are out there? What are you thirsty for? @giovanni27
    34. 34. Getting Help Results Oriented Web What kind of campaigns are out there? Keyword Research 10 Pages Optimized Facebook (5 posts/week) Twitter (10 tweets/week) Small Business Example @giovanni28
    35. 35. Getting Help Results Oriented Web What kind of campaigns are out there? Small Biz Package+ 15 More Pages Optimized YouTube Optimization Flickr Optimization Set Up Google Analytics Medium Business Example @giovanni29
    36. 36. Getting Help Results Oriented Web What kind of campaigns are out there? Medium Biz Package+ 25 More Pages Optimized Blogging/Commenting Bookmarking Staff Training Large Business Example @giovanni30
    37. 37. Getting Help Results Oriented Web # of social media sites included in this plan Suggested social media sites Level 1 3 Level 2 5 Level 3 10 @giovanni31
    38. 38. Getting Help Results Oriented Web White Label Need Help? Talk to Tom McCracken @ LevelTen Interactive tomm@getlevelten.com @giovanni32
    39. 39. Upcoming ROW Classes Results Oriented Web 07.18 Integrating Social Media with Email Marketing 08.15 YouTube Basics For Business 09.19 Facebook Advertising Basics for A Stellar Holiday Season 10.24 Twitter Ghosts & Goblins To Avoid In Business 11.24 SEO for Business 12.19 Social Media Best Practices For a Rockin’ 2013! Sign up at http://meetup.com/ROWDFW @giovanni33
    40. 40. Upcoming Talks Results Oriented Web 06.30 DFW Rocks Social Media Day Addison, TX [search: dfw rocks social] 07.09 SEO for Public Relations Pros Durant, OK [search: ocpra summer conference] 07.10 Facebook Tips, Tricks, & Hacks for Tech Start-Ups Plano, TX [search: gravity center dallas] 07.14 To Tweet Or Not To Tweet Dallas, TX [search: art professionals texas] more dates at http://LiveLoudTX.tumblr.com @giovanni34
    41. 41. Questions? Results Oriented Web Thank You Questions? @giovanni35
    42. 42. Thank You Results Oriented Web Download this presentation! http://LiveLoudTexas.com/preso Giovanni Gallucci giovanni@LiveLoudTexas.com 469.682.6978 http://LiveLoudTexas.com google+: http://LiveLoudTexas.com/plus facebook: http://www.facebook.com/LiveLoudTexas linkedin: http://linkedin.com/in/LiveLoudTX tumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanni youtube: http://youtube.com/LiveLoudTX @giovanni36

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