2012 DSVC National Student Show

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Breakout Sessions 2A–2C

Friday, April 13 2:00 p.m.

Session 2A: Kickstart Your Career via Social Media by Giovanni Gallucci

Giovanni lives two passions. On one hand he is a recovering .NET programmer turned online brand strategist and Internet journeyman. Giovanni develops strategy for online marketing and audience development for forward-thinking clients interested in breaking new ground online in music, television, film, missions, and causes. On the other hand he is a professional photographer, digital filmmaker, and editor. He is currently working with “Troubadour, TX,” a docu-reality TV series airing on over 100 TV stations nationwide, and “Should’ve Been Born With Wheels,” a reality TV show featuring country singer Shawna Russell, currently in production with CRM Studios in Dallas, Texas, among other projects.

Giovanni will be speaking on the emerging importance of social media, particularly its importance and usefulness in landing a great job in the field of design.

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  • 2012 DSVC National Student Show

    1. 1. Kickstart Your Career via Social Media
    2. 2. Buckle your seat belts!
    3. 3. HowdyI’m a hack.I have no business teaching anyone anything about gettinga job because I’m naturally unemployable but - for somereason I’ve been blessed with some success online andhave built a few cool teams.So, I’ll not teach. I’ll just show you what works for me.
    4. 4. Getting The Gig
    5. 5. Let’s Talk About You
    6. 6. BEFORE Passion: “I have never had a job I was not passionate about.” - Kurt Podeszwa (Camp For All) If you are not passionate about what you’re doing, stop. I’m serious. Just stop.@giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
    7. 7. BEFORE We need to reset: Anyone who says social media is free and easy doesn’t know squat about running an effective social media campaign.@giovanni http://LiveLoudTexas.com
    8. 8. BEFOREFOR EXAMPLE: Building a portfolio (translated: work, write, design,or shoot for free sometimes.)But, DO NOT establish the value for your product/services at $0.00. NEVERbe available for anyone for free when THEY request your time. NEVER.@giovanni http://LiveLoudTexas.com
    9. 9. BEFORE Easy enough (kind of) if you are doing this for your own brand. But if you are doing this for an employer or a customer, it just stopped being “free”.@giovanni http://LiveLoudTexas.com
    10. 10. Plan, plan, and plan some more. BEFORE Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances... Building a compelling brand doesn’t just happen. It takes work. (I know, yuk.)@giovanni http://LiveLoudTexas.com
    11. 11. You’re A Brand! Sell Yourself “I’m a blogger!” :-[
    12. 12. Sell Yourself“I’m a photojournalist!” :-|
    13. 13. Sell Yourself“I’m a photojournalist for a local online news outlet with a billion readers” :-)
    14. 14. Sell YourselfThen shut up and enjoy the ride. :-D
    15. 15. How Will They Find You?
    16. 16. How Will They Find You?
    17. 17. Keywords How Search Works(Simplified)@giovanni http://LiveLoudTexas.com
    18. 18. Keyword Research@giovanni http://LiveLoudTexas.com
    19. 19. Keyword Research@giovanni http://LiveLoudTexas.com
    20. 20. Tools Of The Trade Facebook Flickr Foursquare Google+ Instagram LinkedIn Phone Pinterest Tumblr Twitter YouTube@giovanni http://LiveLoudTexas.com
    21. 21. Tools Of The TradeHootSuiteKloutPhoneRaven Tools•Facebook Insights•Google Analytics•YouTube Insights@giovanni http://LiveLoudTexas.com
    22. 22. BEFORE Build Relationships@giovanni http://LiveLoudTexas.com
    23. 23. Harvesting The Right Relationships
    24. 24. Harvesting The Right Relationships
    25. 25. Harvesting The Right Relationships
    26. 26. Harvesting The Right Relationships
    27. 27. Harvesting The Right Relationships
    28. 28. March 16, 2012Facebook 850 Million Google+195 Million Twitter 140 Million LIGHTNING ROUND!
    29. 29. Facebook
    30. 30. Get Your Name First!
    31. 31. EngagementYou have to play along!
    32. 32. Branded ApplicationsBe Efficient & Mind The Performance
    33. 33. Social PluginsIntegrate Your Design With Social
    34. 34. Promote Your Page Offline Really!!! Duh Really?!?
    35. 35. KarmaYou’re not the only design resource out there. Promote others.
    36. 36. Video on Facebook In A Word:YouTube@giovanni http://LiveLoudTexas.com
    37. 37. Facebook Insight Audience Analytics@giovanni http://LiveLoudTexas.com
    38. 38. Facebook Insight Audience Analytics@giovanni http://LiveLoudTexas.com
    39. 39. Top Pages On Facebook70000525003500017500 blue: fans 0 x 1,000 Facebook TX Holdem YouTube Eminem Rihanna60000 green:45000 talking about this30000 x 1015000 0 Lady Gaga Shakira Michael JacksonFamily Guy Harry Potter
    40. 40. Google+
    41. 41. Why should you be on Google+?*hint: the answers in the name
    42. 42. March 16, 2012195 Million +
    43. 43. Circles
    44. 44. Circles are a vote for peopleGoogle is looking at influence.
    45. 45. Circles are a vote for peopleGoogle is looking at authority.
    46. 46. Circles are a vote for peopleGoogle is looking at connections.
    47. 47. Circles are a vote for peopleGoogle is looking at memes.
    48. 48. Circles are a vote for peopleGoogle is looking at categorizations.
    49. 49. Google+ Profile Page
    50. 50. Introduction/About You
    51. 51. Occupation/Employment
    52. 52. Location
    53. 53. Make sure you’re visible to Google
    54. 54. PhotosWhen we talk about flickr, it applies here also
    55. 55. Video on Google+ In A Word:YouTube@giovanni http://LiveLoudTexas.com
    56. 56. Top Accounts On G+250000018750001250000 blue:625000 #fans 0 Britney Spears Snoop Dogg Larry Page Ashley Tisdale Tyra Banks18000001750000170000016500001600000 Hugh Jackman Felicia Day Richard Branson Usher Trey Ratcliff Thomas Hawk
    57. 57. Twitter
    58. 58. How do we get accessto prospects on Twitter?
    59. 59. How do we get accessto prospects on Twitter?
    60. 60. Build An Ecosystem
    61. 61. Build An Ecosystem
    62. 62. Build An Ecosystem
    63. 63. Build An Ecosystem
    64. 64. Build An Ecosystem
    65. 65. Top Accounts On Twitter3000022500 blue:15000 followers7500 x 1,000 0 Lady Gaga Justin Bieber Katy Perry Rhianna Shakira1500011250 7500 3750 0 Britney Spears Kim Kardashian Barack Obama Taylor Swift Selina Gomez
    66. 66. Flickr
    67. 67. Flickr Pictures
    68. 68. iPhoto Metadata
    69. 69. ApertureMetadata
    70. 70. Google+ Pictures
    71. 71. AFTERShare.flickr, facebook, instagram, google+/picasa, smugmug,slideshare, youtube.
    72. 72. AFTERMeasure response.Views, favorites, shares, comments, embeds, links, et al.
    73. 73. YouTube
    74. 74. EQUIPMENTCanon 5DCanon 7DCanon T2i (T3i)Canon G12GoPro HDiPhone
    75. 75. Your Channel You Must Self-Promote!@giovanni http://LiveLoudTexas.com
    76. 76. Video SEO Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers@giovanni http://LiveLoudTexas.com
    77. 77. Video SEO Tips@giovanni http://LiveLoudTexas.com
    78. 78. Video SEO Tips@giovanni http://LiveLoudTexas.com
    79. 79. Video SEO Tips@giovanni http://LiveLoudTexas.com
    80. 80. Great. Prove it. What do the results look like? This is where I put my $$ where my mouth is...@giovanni http://LiveLoudTexas.com
    81. 81. What do the results look like? Fan Engagement
    82. 82. What do the results look like?
    83. 83. What do the results look like?
    84. 84. What do the results look like?
    85. 85. What do the results look like?
    86. 86. What do the results look like?@giovanni http://LiveLoudTexas.com
    87. 87. http://LiveLoudTexas.com/preso
    88. 88. giovanni gallucci giovanni@LiveLoudTexas.com 469-682-6978 http://LiveLoudTexas.com http://youtube.com/LiveLoudTX http://twitter.com/giovanni@giovanni http://LiveLoudTexas.com

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