Join us in this Lab to explore how to use Design Thinking and Agile methods to drive Digital Transformation.
Design thinking, Agile and Digital Transformation are current buzzwords and in order to not use them lightly, there are some essential questions which need to be asked: What exactly is Digital Transformation? What needs to change for it to happen? How can Design Thinking and Agile methods be meaningfully combined to drive transformation? What are the advantages of each individual method?
Find the answers to these and other question in this LILab presentation! During the Lab, the participants also worked on a hands-on practical examples where they got to test these frameworks and discover techniques on how to drive change.
Speaker Bio: Natalia Startseva is on a mission to disrupt enterprise architecture in the corporate environment. Combining a startup mindset & corporate experience, she is an enabler of organizational culture and mindset change.
Natalia has 10+ years of international experience in digital, online, IT and eCommerce endeavors across different industries. She is a Design Thinking and Lean Startup expert, certified in SCRUM and Agile project management.
Live Innovation Lab 1
Remember when you changed something in your life lately.
Share you lifehacks and choose 2 major ones with your partner.
Live Innovation Lab 2
who are you?
what are your 2 superpowers?
what do you expect from the lab?
Live Innovation Lab 3
Live Innovation Lab
Design thinking & Agile methods
to drive digital transformation
Live Innovation Lab 4
What we will talk about
Digital Transformation is like teenage sex:
everyone talks about it, everybody wants
it, nobody really knows how to do it.
- Unknown source
• What is digital transformation?
• Why do we need it?
• Can we drive it?
• What helps us drive it?
• DIY lab
Live Innovation Lab 5
Why i am here
outside of your
comfort zone“ “
Live Innovation Lab 6
What does it mean?
Live Innovation Lab 7
Ecosystems & platforms
New trends & lifestyle
Live Innovation Lab 8
#people #mindset #process
Can we drive it?
Bottom up vs top down
Leader vs manager
Colours of organization
Live Innovation Lab 10
#frameworks #empathy #customer
Uncovering latent needs of customers
*Strascheg centre for entrepreneurship
Live Innovation Lab 11
#frameworks #delivery #customer
Live Innovation Lab 12
Combining design thinking and agile methods
Insert your pain point here.
Live Innovation Lab 13
1. Individual pitch
2. Get in groups of 4-5
3. Define the pain point
5. Derive insights
7. Choose 1 idea
8. Pitch it
9. Derive 3 user stories to develop MVP
10. Prototype it
11. Final pitch
Live Innovation Lab 14
Tell a story why the pain is worth solving and
how do you propose to solve it in your team
Live Innovation Lab 15
What we talked about
“When digital transformation is done right, it’s like a
caterpillar turning into a butterfly, but when done
wrong, all you have is a really fast caterpillar.”
George Westerman | Principal Research Scientist with
the MIT Sloan Initiative on the Digital Economy
• Digital transformation reinvents organisation/product
• We need it because
• We can drive it
• People, mindset and frameworks
• Have fun!