Story Telling Through Photos & Videos - Bloglalicious 2012
Storytelling through Photos & Videos Personalizing your Blog Posts Kris Cain Sarah Malkin LaShanda Henry #Blogalicious12 #MakeItPersonal Wifi Network: Blogalicious Wifi Code: BlogHer4Blogalicious
About Me…• Tech Blogger• Event Planner Text• Photographer• Mom to 2 sets of twins Main Blog: http://LittleTechGirl.com Twitter: @LIttleTechGirl Email: firstname.lastname@example.org YouTube: http://youtube.com/littletechgirl2
Start With Great Photos/Graphics• Cell phone snapshots are not always ok (Of course there are exceptions!) • Check your surroundings• Invest in a REAL camera – DSLR – Great point and shoot• Use FREE Clipart – http://clker.com – http://free-clipart.net/
Make Your Pics Web Friendly• Sign up for Flickr – Flickr FREE (great for most bloggers) – Flickr Pro ($24.95/year)• RESIZE, RESIZE, RESIZE – Make photos no more than 600px wide – Fav Resize Tool: Mihov Image Resizer – Resize in Wordpress Media Tool• Add Alternate text & tags for SEO• Give Photo Credit (tag with photographer or site name where the photo was found)
Spice Up Your Photos• Learn Photoshop (CS5 or SE) - Photoshop actions & brushes• Use Photoshop Lightroom - Export Plugins will watermark, resize, and upload all at once• Add a tasteful watermark• Add borders• Use effects
Watermarks(to give photos personality and make them your own)
Clean Up Your Blog• In the Wordpress dashboard, click on MediaLibrary - Look for Unattached Photos and remove them - Be careful of items in the sidebar!• Check sidebar widgets and buttons for out of date items (expired ads)• Watch for duplicates
Fun Useful FREE Photo Tools• Mihov Image Resizer – (http://www.mihov.com/eng/ir.html)• Instagram for iOS and Android – (http://instagr.am/)• PS Express (Mobile Photoshop for iOS) – (http:// www.photoshop.com/products/mobile/express/ios )• Flickr Uploader – (http://www.flickr.com/tools/uploadr/)
Random Blog Graphic Tips• Optimize Your Header (No more than 200 – 300 px high)• Optimize photos for web loading• Don’t overload your sidebar - Other blog buttons - Affiliate Links - Ads• Too many photos and graphics slows down blog loading which affects PR.
Wordpress Plugins• NextGen Gallery Wordpress Plugin: http ://wordpress.org/extend/plugins/nextgen-gallery/• Flickr Gallery: Uses a simple shortcode to embed a whole set from Flickr into your post or page: http ://wordpress.org/extend/plugins/flickr-gallery/• WP-Flickr: Displays a gallery of your Flickr Stream below posts for easy access to inserting photos: http://wordpress.org/extend/plugins/wp-flickr/• Featured Post or Slider Plugins: http://slidervilla.com
Things to Know…• You don’t have to be a pro To Take Great Photos• You Should Never Steal Others Work!• You Should Always Use Great Tools• You Should Always resize your photos• You Should Always Protect your work• Using Flickr• Inserting photos the right way• Fun mobile photo apps
About Me…LaShanda Henry Web designer, social network creator, blogger and online marketing coach. I use video a lot to market myself and my sites online.Two of my blogs SistaSense.com and BlackParentingBlog.com
About Me…My Youtube Channel (lhenry) Approximately 1700 subscribersI’ve been online since 2000, but… For a long time I was afraid to show my face online let alone do video. I used the avatar graphic above as a digital representation of me and spent a lot of years strictly blogging (no video or audio). But…
The Truth is…Resistance is FutileAccording to marketingland.com, YouTubereceives about one billion daily views and anhour of video is uploaded every second.To Build Your Blog and Your Brand…Like it or not, you have to work with what’sworking! And video marketing is what’s workingright now online.
Why (Heart) Videos• People can get to know you• People can see you in action in your space• You can build your Brand Recognition• You can build your Buzz and Credibility• Great Free Marketing Tool• Another way to help people find you (good seo)
Creating A+ VideosDon’t Stress! Be Authentic:Start at your level of experienceStart at your comfort level when sharingStart with your personal brand message - The who, what, why and how of your story
Authenticity & Your ComfortLevelMy progression + video tools in a nutshell:Just Audio > Screen Cap Vids > In front of Camera• Audacity Audio + Logitech Headset• Debut Video Capture (screen capture software)• Web cam + Windows Movie Maker (record & edit)• Ustream (live video chats)• iPhone Camera (for mobile / real-time video)• Camtasia + Snowball (better audio and editing)• Kodak Digital Camera (better video quality)
Authenticity & Your ComfortLevel about what people will say, know that as the creator of yourIf you are afraidvideos, you can control the conversation. Also note that your surroundingsbecome a part of the video conversation: who you are, how you live, what yourepresent.If you have concerns about commentary•Turn off Comments•Set video privacy (for a small group)•Set video as unlisted (only share on your blog)•Record in a space you want the public to see•Decide if you want to include your family life
Authenticity & Your Brand MessageDo’s and Don’ts• Dont try to be perfect - Be you: Sometimes my son walks in or I make a mistake when I talk, but I keep it moving! It’s all who I am and a part of my brand as a mompreneur.• Dont be afraid to share your feelings and your point of view: People connect to our true selves and emotions. You can’t let outside opinion or other brands stifle your voice.• Do Share: Start with your story and also consider converting some of your favorite blog posts into video.
A+ Videos Tip #2: Be Aware• Search for the Top "Story Tellers" in your niche and create videos on similar topics. Take note of the subject headers they use too.• Do video responses to relevant posts for increased visibility and be sure to befriend other video publishers.• Know your surroundings when recording videos: messy rooms, back noise (possible distractions).• Make your video titles, tags, and descriptions as specific as possible for better searchability.
A+ Videos Tip #3: Be anAuthority• People online watch video to be informed or entertained so unless you do a Beyonce routine or film your cat, make sure your videos provide value.• Consider doing product reviews, share your niche- specific recommendations or teach something.• As a service professional teaching sells because it helps to build your credibility and show what you know.
A+ Videos Get A+ views…For consistent visibility remember to:• Make friends with other video creators• Use specific headers and tags• Repost video on Facebook, Your Blog, Social Networks, etc.• Email video in a newsletter or other bloggers• Add it as a video response (if applicable)• In video encourage comments and questions
Creating A+ VideosRemember to:• Be Authentic LaShanda Henry• Be Aware @sistasense• Be An AuthorityLet me know if you have any questions or want to learn about my trainings, webinars, etc. I brought my Cds with me. Let’s talk after panel.My Money & Marketing Blog is sistasense.com
About Me…Sarah MalkinDirector of Programming - The Moms View@themomsview @sarahbenjamino* I love producing work driven by women.* I have a background in the theater and have always been excited by the interaction between content creators and audiences.* I think creating content for YouTube allows an even deeper interaction & ongoing engagement between makers and viewers.* I am proud to be one of the driving forces behind TheMomsView’s creative vision, content, brand, and more.
About The Moms View…# 1 Moms’ Network on YouTubewww.youtube.com/themomsviewThe Moms View is a show, a channel, and a network.The Moms View show is a weekly 30-minute chat show where moms share personal stories, answer viewer questions, and host guests.The Moms View Channel is the hub for the network. It has 92,000 subscribers & 7.5 million views.The Moms View Network includes YouTube channels starring moms all over the world, with 20 million monthly views.The Moms View is part of of Maker Studios, a talent-first network and next-generation media company.
How $$ Is Made on YouTube:#1) Ads & #2) Brand Integrations
All The Same Rules Apply:The YouTube Community/The Blogging Community•Must be Authentic•Must be Passionate•Must Engage & Interact with Readers/Viewers•Should Collaborate with other Content Creators ToGet Exposure to other Audiences•Should Have A Plan: Consistency & Optimization•Branded Content Must Make Sense & HappenArtfully – Your Audience is Most Valuable Asset
Blogger to YouTuber TransitionSome Tips:•Be Patient – Audiences Take Time to Travel ButThey Will Follow•Embed YT Videos on Your Vlog!•Make Sure to Link to Your YT Channel from allProperties•Call to Action: Ask Your Readers to Subscribe toyour Channel and Share Your Videos•Embrace New YT Community – It’s a DifferentWorld, But They’re Fun Too
Why Join A Network?•It’s Hard to Get Seen in the Sea of Content•Big Influencers Drive to Growing Channels•Let’s be Friends: Help Each Other Rise Through CommunityStrategy•Automatic YT Partnership/Revenue•Sales Force & Deal Infrastructure•Royalty Free MusicWATCH OUT FOR:•Lack of Transparency Around $$ & Views•Ownership of Channel & Content•Long Contracts•Being Pressured Into Bad Brand Deals•Small Numbers from the “Drivers”