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Top Trends in Travel in 2016 for Small Accommodation Providers


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2016 is ushering in a new era for small accommodation providers... Are you prepared Learn all about the latest trends and how you can use them to your advantage. For more info, download the free ebook at:

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Top Trends in Travel in 2016 for Small Accommodation Providers

  1. 1. Top Traveler Trends in 2016 for Small Accommodation Providers
  2. 2. Here are the top trends to be aware of in the coming year, with examples of strategies being used to attract and satisfy today’s demanding travelers.... 2016 is ushering in a new era for hoteliers
  3. 3. #1 - Chinese Travelers #1 Chinese Travelers
  4. 4. #1 - Chinese Travelers China is poised to overtake the US as the #1 business travel market in the world. It will surpass US in spending by 2017 ▪ China Internet Watch Chinese traveler related image
  5. 5. #1 - Chinese Travelers China’s outbound travel market will number around 200 million people ▪ Forbes Chinese traveler related image
  6. 6. #1 - Chinese Travelers To get Chinese travelers to stay with you...
  7. 7. Independent tourists are more savvy, and are likely using online channels that are popular where you are – such as TripAdvisor and Airbnb.
  8. 8. Sometimes, independent tourists use local providers to book travel arrangements. However, they will still use Chinese language travel guides (eg. Mafengwo, BreadTrip, 117Go) to navigate their way around the city. It’s important that your business is listed in these guides and resources. Increase brand visibility in online and offline Chinese travel guides
  9. 9. It would be a mistake to neglect the OTA market in China. At the very least, you should connect with Ctrip, as it dominates China’s OTA travel market with 54.2% of market share (China Internet Watch). Its mobile app has been downloaded more than 160 million times.
  10. 10. ❑ Are there any Chinese travelers already visiting your area? ❑ Do you have Chinese translations of any informational material? ❑ Do you have a Chinese speaker on staff or in your community? ❑ Is there a smoking area? ❑ Are there globally understood symbols in place? ❑ Where can currency be exchanged? ❑ Is there a local doctor who speaks Chinese? Tailor your offering ❑ Appropriate dining utensils eg. chopsticks? ❑ Are Chinese language menus available? ❑ Are menu items Chinese friendly? • Rice option • Asian veggies • Chili sauce (Chinese not Heinz) • Soy sauce • Tea
  11. 11. #2 - Health and wellness #2 Health and wellness
  12. 12. #1 - Health and wellness Health and wellness is a $73B industry that grows 50% faster than the corresponding growth in the conventional tourism market ▪ Skift & Daily Telegraph health and wellness image
  13. 13. • Provide gluten free, sugar-free and vegan menus. • Provide nutritious options. • Allow guests to control their portions. • Harvest your own organic gardens on your property. • Buy from local farmers to give guests that ‘farm to table’ experience. Offer healthy eating options
  14. 14. • Provide jogging or hiking routes and maps to outdoor exercise areas to your guests. • Rent out running gear to your guests. • Create an in-room workout package which includes instructions and equipment (dumbbells and yoga mat). Some guests might want to fit in a quick workout before sleep or between meetings. • Partner with local gyms to create a weight loss program package. Offer fitness options
  15. 15. • Create yoga programs. If you don’t have a studio, use your rooftop or garden. • Partner with local gyms to offer activities that wellness- focused guests will be interested in (and earn commission). For example, yoga and pilates classes. • Partner with local spas to offer massages and beauty treatments. • Create an in-room relaxation package to up-sell to your guests, which includes herbal teas, body scrubs, scented candles and lotions. • Create a relaxation retreat package. Offer relaxation options
  16. 16. #3 - Guest loyalty #3 Guest loyalty
  17. 17. • Once a millennial traveler likes one brand loyalty program, they will go out of their way for it! Business travelers will pay up to $41 more per night and drive up to 15 min out of the way to stay with that brand - this figure sits at $35 more per night for leisure travelers. • The rise in youth spending “vastly outstripped” that of other international travelers (WYSE). • 80 million 18-34 year-olds spend $600B per year in America alone (Deloitte) • By 2025 millennials will make up three quarters of the business travel workforce (Deloitte) Millennials are key
  18. 18. Millennials want things now – including the ability to reserve a room at your property. They are “fluent and comfortable with booking plans online, as well as on mobile and tablet devices” (HVS). And it’s not just millennials, either – 60% of leisure and 41% of business travelers are making their own travel arrangements, generally via Internet (Amadeus). Millennials are digital natives - they are always connected to the internet and constantly checking their mobile phones, using it for all aspects of life. Let them book online
  19. 19. Millennials are keen to wander off the beaten path and really experience a local culture. They seek authentic, novelty experiences, deviating from the norm. This is why they are perfect matches for small accommodation providers. Make sure you partner with the right local businesses (for example, a cooking class, or a walking tour) so you can up-sell and cross-sell what will really strike a chord with them. Millennials also like affordable luxury - they love to find the best value for money and live opportunistically. Be authentic
  20. 20. Soft benefits. For example, VIP treatments and authentic local experiences. Instant gratification. They want the reward within 3 months.
  21. 21. #4 - Amenities #4 Amenities
  22. 22. #4 - Amenities While price, travel reviews and a convenient location are most influential for travelers when booking an accommodation, 77% say amenities are also influential during the decision process. ▪ TripAdvisor amenities
  23. 23. #4 - Amenities Amenities that travelers find most influential when booking an accommodation are…
  24. 24. More and more guests are making their booking decisions based on whether or not a hotel offers free or working wifi. In fact, Hotel News Now reports that 98.4% of guests expect wifi in-room! At a bare minimum, guests will expect free wifi in shared areas (such as the lobby), although the bar is slowly being raised by the fact that more hotels are starting to offer free wifi in- room. Source Free in-room wifi
  25. 25. found that breakfast is the most sought after hotel amenity. Breakfast has become so popular that trends have started to take place around the globe, with unique and new ways to offer guests breakfast. Breakfast can be served in many different ways – from a buffet breakfast, a la carte to in-room service. It really depends on what direction your small hotel wants to go in, and what would suit your guests the most. If your hotel doesn’t have sufficient kitchen facilities or equipment, a partnership could be formed with a local café or bakery to cater breakfast to your guests. Breakfast
  26. 26. Free shuttle service Offering a free airport shuttle service could be the perfect way to entice guests to stay at your property. It also greatly incentivizes booking direct over with an OTA, because you’ve added more value to your room package than what’s available online. shuttle buses
  27. 27. Staff who speak their language Having someone with whom your international travelers can communicate easily will help them to feel at home and get the most out of their stay with you.
  28. 28. #5 - Meta search #5 The evolving state of Meta Search
  29. 29. The biggest players, Google & TripAdvisor, now offer instant booking options, blurring the lines between meta search & OTA...
  30. 30. This new strategy means that you could potentially get more direct bookings, because travelers won’t be directed to another site to complete the booking. Contact details are entered into TripAdvisor/Google, so you don’t get the data directly.
  31. 31. Does your booking engine connect your small property to metasearch sites? Small hotels need to be able to provide rates and availability in real time to metasearch sites. This can be done simply and quickly with Little Hotelier’s all in one reservation and property management system.
  32. 32. Everything you need to run your property like a pro. • We help drive reservations and manage day-to-day operations for small property owners • We connect properties to hundreds of booking sites • We eliminate the manual boring stuff like unnecessary admin work Who is Little Hotelier? Little Hotelier is an all-in-one solution for bed and breakfasts, inns, guesthouses and small hotels
  33. 33. One integrated approach to all the technology you need. Front Desk System Manage your guests’ stay from reservation to check out and everything in between The All-In-One Business Solution Direct Booking Engine Take online reservations directly from your website, commission-free Channel Manager Give your property maximum exposure on the world’s leading online booking sites + + Who is Little Hotelier?
  34. 34. Want to learn more?
  35. 35. Get in touch!