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Presented by Edward Upton, this talk covers analytics techniques and preparation for businesses of various sizes.
Edward's background is working as a product manager and analytics consultant, helping companies such as MADE.com, Tutorfair and TheTalentManager implement data-driven strategies and instilling product-improvement culture at other start-ups.
LittleData is a consultancy firm providing expert analytics advice and custom web analytics setup, along with free reports that turn Google Analytics data into summarised and actionable newsfeeds.
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