Presentation from the 2013 MarketingSherpa Email Summit Roundtable discussion, "Mobile Email Design: 5 Fundamentals of Mobile-Friendly Emails."
With more than one-third of emails being opened on smartphones and tablets, designing emails for mobile is crucial. In this presentation, Justine discusses the topic of mobile-friendly emails, including:
• The fundamentals of what makes an email mobile-friendly
• Different strategies for approaching mobile emails
• Quick wins that you can implementing changes to your program right away
• Myths, rumors and things to avoid