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Πconsume
 share
Ž curate
 create
 co-create
enlistment turns customers into advocates and then
influencers (superfans), which complement each other
enlistment is the
deepest form
of engagement,
where brands and
customers co-create
value for everyone
gamification helps deepen engagement
by getting players into flow
but gamification is hard
only gamification
done right to leads
to sustainable
co-creation
enlisting superfans increases scale and effectiveness—
and they help acquire more potential customers
is your enlistment gear spinning?
•	Are you actively co-creating with your customers?
•	Do you adapt to your customer community? Do you learn from your
customers and implement their ideas?
•	Do you make it easy for your customers to adapt to your company?
Do you engage your customers and provide them with information
about your business?
•	Do you have a long-term gamification strategy? Do you have a
wide array of available rewards and reinforcement mechanisms at
different timescales? Do you level up your customers constantly to
match their skills and ability?
•	Do you guard against the unintended consequences of gamification?
How do you mitigate cheating, addiction and overjustification?
•	Do you have strategies for moving customers from extrinsic
rewards to intrinsic motivation?
your turbo gear, the gear that invites your customers
to participate in the business in a whole new way
key challenge: securing, motivating and sustaining
participation.
Lithium social software helps the world’s most iconic brands increase loyalty, reduce support costs, drive
word-of-mouth marketing and accelerate innovation. The leader in social customer experience, our SaaS
platform turns social customer knowledge into support at scale and customer passion into competitive edge.

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The Third Gear - Enlistment

  • 1. Œ consume  share Ž curate  create  co-create enlistment turns customers into advocates and then influencers (superfans), which complement each other enlistment is the deepest form of engagement, where brands and customers co-create value for everyone gamification helps deepen engagement by getting players into flow but gamification is hard only gamification done right to leads to sustainable co-creation enlisting superfans increases scale and effectiveness— and they help acquire more potential customers is your enlistment gear spinning? • Are you actively co-creating with your customers? • Do you adapt to your customer community? Do you learn from your customers and implement their ideas? • Do you make it easy for your customers to adapt to your company? Do you engage your customers and provide them with information about your business? • Do you have a long-term gamification strategy? Do you have a wide array of available rewards and reinforcement mechanisms at different timescales? Do you level up your customers constantly to match their skills and ability? • Do you guard against the unintended consequences of gamification? How do you mitigate cheating, addiction and overjustification? • Do you have strategies for moving customers from extrinsic rewards to intrinsic motivation? your turbo gear, the gear that invites your customers to participate in the business in a whole new way key challenge: securing, motivating and sustaining participation. Lithium social software helps the world’s most iconic brands increase loyalty, reduce support costs, drive word-of-mouth marketing and accelerate innovation. The leader in social customer experience, our SaaS platform turns social customer knowledge into support at scale and customer passion into competitive edge.