2. With us today…
Jeremiah Owyang Katy Keim
Partner and Principal Analyst CMO
Altimeter Group Lithium
@jowyang @katykeim
#LithCast 2
3. Business hasn‟t changed, but the
customer has…..
22 hrs/week online Ave. Facebook 74% expect a A mere 17% of
5+ hrs/week user: 130 friends. response from consumers trust
in social media Ave. Twitter user: a company corporate or product
300 followers online in 1 hour advertising
#LithCast 3
4. Lithium Builds Brand Nations
Vibrant online communities full of passionate,
engaged social customers.
#LithCast 4
6. why Lithium?
Deep Rich Social
Engagement Analytics Success
Identify and cultivate Optimize social investments Drive real ROI –
superfans in Facebook and with performance data, measured in $ millions by
across your website benchmarking, social media many of our customers
monitoring, and more
#LithCast 6
7. 7
Facebook Page Marketing
The 8 Success Criteria
Jeremiah Owyang
Partner, Altimeter Group
42. 42
About Us
Altimeter Group is a Silicon Valley-based strategy research and
consulting firm that provides companies with a pragmatic
approach to disruptive technologies. We have four areas of
focus: Leadership and Management, Customer Strategy,
Enterprise Strategy, and Innovation and Design.
Visit us at http://www.altimetergroup.com or contact
info@altimetergroup.com.
#LithCast
43. Social media marketing challenges
Fickle Low Limited No Reputation
Fans Engagement Measurement or Superfans
Growth slowing Fleeting Limited success No influencer
conversations metrics identification
High attrition rate
Likes only Content decay No performance No user differentiation
Limited interaction metrics
styles
#LithCast 43
44. your Facebook strategy
Increase ● Use apps to generate compelling content
Engagement ● Drive repeat visits
● Use gaming mechanics to create superfans
Build Loyalty ● Recognize top contributors to reward behavior
● Curate content to increase relevancy
● Increase superfans and influencers
Measure ● Generate valuable ideas and answered questions
Success ● Improve SEO and call deflection
● Improve activity levels, sentiment, and buzz
#LithCast 44
45. your Facebook strategy
Fast and Easy Deep Engagement Comprehensive
Facebook App Creation Tools Analytics
Contests
Ideas
Q&A
#LithCast 45
46. Facebook ACTivity score
FACTs is a measure of
brand‟s investment and its
level of engagement with
their customers on
Facebook:
• fan pages
• company posts
• custom apps on fan pages
• engagement on apps
• fans collected
• fan posts
• likes on wall posts
#LithCast 46
47. Q&A
Jeremiah Owyang Katy Keim
Partner and Principal Analyst CMO
Altimeter Group Lithium
@jowyang @katykeim
#LithCast 47
48. Sept 14 – Oct 19
Likes aren’t
Silicon Valley
Orange County
enough.
Washington DC
Amsterdam
Join us for the Lithium Likes to Loves Chicago
World Tour in your favorite city and London
find out how to turn your social Dallas
customers into a brand nation. Sydney
Munich
Register now!
http://www.lithium.com/conference/likestoloves/
#LithCast 48