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8 Ways To Connect With Social Customers


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How to subtly connect with social customers through Twitter, Facebook and other social channels.

Published in: Technology, Business
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8 Ways To Connect With Social Customers

  1. 1. 8 Ways to Connect withSocial CustomersOctober 2011
  2. 2. Where do I start?▪ What‘s the right tone?▪ What should I say?▪ What should I share? 2
  3. 3. It can be difficult…Online engagement canbe overwhelming 3
  4. 4. 8 WaysTo connect with social customers online 4
  5. 5. 1. get a Twitter account Twitter is a great starting point to watch the flow of conversation. It‘s public so it is transparent which allows for trust to be established. Twitter is a great place to describe yourself in a few short words. 5
  6. 6. 2. click ―favorite‖ on a Tweet The Tweeter will get a message that says you ‗favorited‘ their Tweet. It‘s a subtle way to say, ― I think that was awesome!‖ 6
  7. 7. 3. set up a Twitter List Call your list something meaningful – you will surely get noticed for noticing them. 7
  8. 8. 4.comment on a relevant blog post Comment in response to a relevant blog or post. It‘s a great way for you to stand out and demonstrate that you have something valuable and sincere to contribute, even if it‘s just "thanks for your post, I learned a lot!". 8
  9. 9. 5. share blogs Or share a blog using the ―share tools‖ directly on the post. Not only will you be sharing something valuable with your network but these things are all measured and tracked by the person that posted. You are establishing yourself as part of the conversation. 9
  10. 10. 6. add blogs to company newsletter By adding their blog post to your Company News Letter, Theyll notice you and probably read that edition of your newsletter too. Send a message to the blogger letting them know you loved their post, along with the newsletter that it got "picked up" in. 10
  11. 11. 7. help people boost Klout Klout is a measure of a person‘s social currency – how active they are in social media. It measures a users influence across their social network. +K is Klout‘s version of the ―like‖ button on Facebook with one big difference - Klout will show the categories where a person seems to be engaging the most. 11
  12. 12. 8. start a dashboard Build your own Dashboard with HootSuite or Co-Tweet or Seesmic or TweetDeck. Choose one and sign up for free. Its an easy way to manage all your social accounts on one dashboard. It also saves time and energy. 12
  13. 13. Key Take AwayMake the time and meet people where theyalready are! 13
  14. 14. About Lithium Find us on the Social WebThe Lithium Social Customer Suite helps greatcompanies turn social customer passion into marketing, Follow us on Twitterproduct development, and customer service assets. Find us on FacebookThe Lithium Social Customer Suite offers complete Follow Us on LinkedInsocial monitoring, a comprehensive community platform, Join the Lithosphereand actionable analytics across millions of blogs, forums,and social networking sites.For market leaders such as Best Buy, AT&T, Research In Additional ResourcesMotion Limited (RIM), Univision, and PayPal, Lithium is Subscribe to SocialMattersthe leading provider of social customer solutions thatdeliver real business results. Lithium Resources Lithium News & Events 14
  15. 15. why Lithium? Deep Social SocialEngagement Science Success Great experiences for your Rich data for analysis, Driving real businessmost passionate contributors— benchmarking, and optimizing outcomes. your superfans. your social investments. 15
  16. 16. recognized leadership Lithium is Number 1 in: ▪ Current offering ▪ Features ▪ Strategy ▪ Clients November 2010 “The Forrester Wave™: Community Platforms, Q4 2010” 16
  17. 17. Lithium Resources▪ Social CRM: What is the purpose of Twitter?▪ Social Support with Online Communities▪ Facebook and Beyond▪ The Lithium Social Customer Suite • Lithium Community Platforms • Lithium Social Media Monitoring • Lithium Customer Intelligence Center • LevelUp for Facebook 17