1.
Lisa Scott
Product Manager
Government Digital Service
@lisa_e_scott
GDS

2.
GDS GDS

3.
GDS

4.
• 9 million visitors every week
• home to ~350 departments
and agencies
• saving over £62 million a
year
GDSGDS

5.
GDS

6.
“Fix publishing”
GDS

7.
GDS

8.
GDS GDS

9.
• start with user needs"
• build a multidisciplinary team"
• do the most important things
first"
• publish early and respond
quickly
GDS

10.
GDS GDS

11.
• page metrics"
• site-search data"
• external search referrers"
• customer feedback"
• user research
GDS

12.
GDS

13.
GDS

14.
GDS

15.
GDS

16.
https://www.gov.uk/government/
publications/govuk-proposition
GDS

17.
• evidence of demand?"
• does government need to do it (is
someone already doing it better?)"
• position in the hierarchy of need?
GDS

18.
GDS

19.
GDS GDS

20.
• identify need"
• build a solution "
• test with users "
• measure performance"
• improve the solution
GDS

21.
GDS

22.
https://github.com/alphagov/maslow"
"
https://github.com/alphagov/
govuk_need_api"
"
https://github.com/alphagov/info-frontend"
GDS

23.
• record a need"
• add evidence for demand"
• notes on how need will be met"
• URL of content that meets
need"
• performance statistics
GDS

24.
co-located,
multidisciplinary
team, not a linear
process
GDS

25.
GDS

26.
GDS

27.
• “the 15th week before the week in which the baby is due”
• “an amount which at least equals the lower earnings limit
which applies on the Saturday at the end of your qualifying
week”
• “you've been employed and/or self-employed for at least
26 weeks in your 'test period' (66 weeks up to and
including the week before the week your baby is due) -
part weeks count as full weeks”
• “you earned £30 a week averaged over any 13 weeks in
your test period”
GDS

28.
GDS

29.
GDS

30.
meeting user
needs ≠ publishing
information
GDS

31.
GDS

32.
GDS

33.
GDS

34.
GDS

35.
• publish early…how
early?"
• when is it good
enough?
GDS

36.
“I’ll know it when I see it”
GDS

37.
done ≠ finished
GDS

38.
GDS

39.
done = publish when
the need is met
GDS

40.
•find the answer "
•understand the answer"
•know what to do next
GDS

41.
GDS

42.
GDS

43.
GDS

44.
GDS

45.
GDS

46.
GDS

47.
GDS

48.
GDS

49.
GDS
Focus on
user needs

50.
• start with the needs, not with the information"
• unite as a team (not as a discipline)"
• research continuously and make decisions with
data "
• put the most effort into meeting the most
important needs first"
• publish early, not perfectly"
• respond quickly to trends in feedback
GDS

51.
GDS blog – http://gds.blog.gov.uk
Design principles – www.gov.uk/design-principles
Digital strategy – www.gov.uk/digitalstrategy
Service manual – www.gov.uk/service-manual
Performance – www.gov.uk/performance
Assisted digital – http://assisteddigital.blog.gov.uk
Digital inclusion – http://digitalinclusion.blog.gov.uk
Our code – www.github.com/alphagov
GDS

52.
Thanks!
"
Lisa Scott
@lisa_e_scott
GDS