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Analisi di una rete televisiva -Giallo-

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Analisi di una rete televisiva -Giallo-

  1. 1. PA1 - Fenomenologia dei media Lisa Scalvini 2013/2014
  2. 2. - Evoluzione del logo e dello slogan - . Il canale venne lanciato nel maggio del 2012 in sostituzione di Canal One, da Switchover Media. Un’azienda editoriale italiana indipendente, allora proprietaria di altri quattro importanti canali(Giallo, Focus, K2 e Frisbee). . Switchover Media venne poi acquistata da Discovery Networks Europe. Nel dicembre dello stesso anno il canale passa dunque sotto la gestione di Discovery Italia, già proprietaria di sei canali free e sei a pagamento.
  3. 3. . GIALLO è un canale tematico e come dice il nome stesso, il palinsesto è principalmente incentrato su trasmissioni di genere crime e sotto-generi come: il poliziesco, il noir, il thriller e il legal ma anche il medical e i classici del mistero. . Le serie televisive e i telefilm proposti, vanno in onda dal lunedì al venerdì nella stessa fascia oraria e proposti in mattinata di sabato e in alcuni casi anche di domenica. . Il TARGET spazia molto sia per genere (maschile e femminile) che per età (dai 20 ai 54 anni).
  4. 4. - La programmazione qui allegata, è quella di giovedì 5 dicembre 2013-
  5. 5. . Come si può notare la programmazione mattutina parte dalle ore 6:00 proponendo al telespettatore programmi non certamente recenti con stagioni ormai datate. Difatti come si può notare la programmazione pomeridiana(come quella mattutina) è per chi, quasi certamente, non si intratterrà per molto tempo al televisore. Tuttavia(per quanto concerne alla programmazione di questa giornata, presa da me in esame) le fasce orarie teoricamente con maggior audience, ovvero quella di mezzogiorno e quella serale, tendono a proporre un programma più recente e con una durata maggiore, al fine di aumentare l’ascolto intrattenendo il telespettatore per più tempo. Il “prime-time” ovvero la prima serata(in questo caso) viene anche destinata allo stesso pubblico della rete concorrente. . Per quanto riguarda la programmazione notturna, invece, vengono riproposti episodi già trasmessi durante la programmazione pomeridiana del giorno precedente(esempio: WOLFF, stag.6 episodio 3) .
  6. 6. TOPcrime . Dal 1° giugno alle ore 21 il digitale terrestre si arricchisce con un nuovo canale, Top Crime, la rete tematica del Gruppo Mediaset, dedicata al genere "detection", visibile al numero 39 della piattaforma satellitare gratuita, sostituendo il canale For You che era dedicato a Mediashopping. Si presenta come il diretto concorrente di "Giallo" visibile al canale 38, presentando diverse serie TV, passando dal poliziesco al giallo, dallo spy al giudiziario, senza tralasciare il thriller. - Esempio di controprogrammazione - . Il palinsesto prevede grandi serie come "Lie to me", "Law & Order: Unità Vittime Speciali", "Chase”, etc… L'offerta di Top Crime si completa con un appuntamento settimanale dedicato al cinema, con i migliori film del genere come ad esempio "Red Dragon", "Il collezionista di ossa", "Seven", "Sherlock Holmes".

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