Through industry surveys, partner communities, and channel advisory boards, channel partners are telling IT vendors exactly what they want in an ideal partner program. How do your channel partners feel about your partner program? Are you listening? Here are 5 of their top requirements.
Whether you already have an established distribution channel like Microsoft, HP, IBM, Cisco, Intel, or Oracle, or are just beginning to think about indirect channel management, you need to know what your channel partners really need to be successful.