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Twitter 101ish

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Twitter basics for people who want to "do the Twitter."

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Twitter 101ish

  1. 1. Twitter 101ish Get Your Account While We Wait (it literally takes 2 minutes…) Lisa Kaneff Sr. Marketing Consultant @AwapyPrepared for Client Name – Confidential – ©2011 1
  2. 2. “I don’t understand Twitter” “How do I do Twitter?”“I don’t have time to Tweet” “No one cares that I’m going to the bathroom.” 2
  3. 3. Today we will answer:What is Twitter?How do I “do Twitter”? • Tweeting, Retweeting, Following, SearchingHow do I use Twitter to…? • Stay up to date with what we’re doing here at PointRoll • Learn about the industry • Get to know our clients Prepared for Client Name – Confidential – ©2011 3
  4. 4. What is Twitter?A worldwide microblogging community connected in realtime and communicating through 140 character messagesA powerful tool that is often misunderstood andunderestimated Prepared for Client Name – Confidential – ©2011 4
  5. 5. Who’s Using Twitter?Everyone and their mom. Literally. • Everyday Folks • News Organizations/Publications • Businesses • People Who Work for Businesses • Celebrities • The Mothers of Celebrities Prepared for Client Name – Confidential – ©2011 5
  6. 6. How to “Do Twitter” 6
  7. 7. The Anatomy of a Tweet Name/ Account/ Tweet Retweet Handle Hashtag “Tiny” or “Shortlink” Prepared for Client Name – Confidential – ©2011 7
  8. 8. How to “Do Twitter”Prepared for Client Name – Confidential – ©2011 8
  9. 9. How to Tweet…from TwitterI’m training the @Beaconfire team on using Twitter to buildbiz & make money! #Boom Twitter Tip: Never lead w/ a @ reply. Add a comment, space or period. Prepared for Client Name – Confidential – ©2011 9
  10. 10. Tweeting from Places That Aren’t TwitterTweet from: • Phone – via text or app • Other web based or desktop applications Prepared for Client Name – Confidential – ©2011 10
  11. 11. How to Retweet and WhyShare tweets and give attribution • Spread pertinent information to your network • Get clarification on a tweet through commenting • Make someone feel special! • Show you’re ‘in the know’ Prepared for Client Name – Confidential – ©2011 11
  12. 12. #HashtagsFollow & ThreadExample: #iStrategy Prepared for Client Name – Confidential – ©2011 12
  13. 13. Find and FollowUpload your contactsAsk your social networks to follow youFollow people, they’ll follow you backAdd your Twitter handle EVERYWHERESearch Twitter Prepared for Client Name – Confidential – ©2011 13
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  15. 15. How to Use Twitter to…Do a Lot of Things• What can you do on Twitter? • Listen • Learn • Engage • Follow useless people & have fun Prepared for Client Name – Confidential – ©2011 15
  16. 16. Listen First • It’s stealthy…and it’s valuable. Prepared for Client Name – Confidential – ©2011 16
  17. 17. Stay Up to Date with Companies & IndustryEventsWebinarsResearchIndustry NewsCool Campaigns Prepared for Client Name – Confidential – ©2011 17
  18. 18. • What’s going on in the digitalLearn marketing industry? ‒ Follow the trades: @mediapost, @adage, @imediatweets • What agencies up to? • Get to know your contacts and get in the door! Prepared for Client Name – Confidential – ©2011 18
  19. 19. Engage• Develop a conversation• Encourage followers to keep Tweeting about you Prepared for Client Name – Confidential – ©2011 19
  20. 20. Follow useless people and have fun Prepared for Client Name – Confidential – ©2011 20
  21. 21. Doing Twitter Well• Be pithy – You only get 140 characters• Be engaging & engaged• Be yourself! Prepared for Client Name – Confidential – ©2011 21
  22. 22. It’s just another part of your day.Prepared for Client Name – Confidential – ©2011 22

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