Inclusive design. It might sound like a rebranding exercise from the Web Accessibility Marketing Team, but it isn’t. For years inclusive design and research practices have been applied to a wide variety of disciplines from industrial design to the arts, the built environment and more. What can we learn from this? And how can we apply it to the digital environment in which we work? Social innovation, service design and even augmented reality are now presenting real and interesting opportunities for us as traditional web practitioners. Combined with inclusive design practices, this opens up a fantastic world of change for both us and the people for whom we design.