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Your site is often the difference between cashing in and missing the sale. Like a brick and mortar store, your website must entice the customer to “walk in,” versus pass you by. If you aren’t treating your WordPress website as a serious business development asset, or if it’s cluttered, hard to navigate, or flat out fails at the “customer experience,” your prospects are long gone before you even had a chance to sell to them.
This year, on our shiny new business track at WordCamp Raleigh 2015, we want to make sure this doesn’t happen to you.