People come to government web sites to do and find things. They seek answers to their specific tasks, not information. This presentation lays out the psychological underpinnings and design patterns for using questions and interaction to personalize online government services.
Videos have been removed but a video of the presentation, including videos, is available via Lisa's linked in profile.
Answers not Information
Using questions and
interaction to personalize
Instructions: We are interested in whether you actually take
the time to read the directions. So, in order to demonstrate
that you have read the instructions, please ignore the
question below. Instead, simply put your hand on your
opposite shoulder. Thank you.
Do you use or contribute to Canada.ca?
Yes – put your hand up
Oppenheimer, Meyvis and Davidenko via https://www.linkedin.com/pulse/evidence-really-dont-read-instructions-lisa-fast
What we see
What we focus on
People KNOW their
attention is limited – so they
spend it carefully.
Attention online appears
to be different than pape
Tip: Use SurveyGizmo or other survey
software embedded on a page to
design, prototype and test.
Live page with WET
Field Flow plug-in
This registration page
you used was