#socialAtoZ: The Long Tail of Social Media

1. Lisa M. Chmiola, CFRE St. Agnes Academy www.st-agnes.org 713.219.5466 Lisa.Chmiola@st-agnes.org @houdatlisa David Tinker, CFRE ACHIEVA www.achieva.info 412.995.5000 dtinker@achieva.info @davethecfre From About.me to Zillow: The Long Tail of Social Media Session #socialAtoZ
2. The Long Tail of Social Media 2
3. • 13 applications and examples of usage in nonprofits • Applications emerging in international markets • Additional applications useful to fundraisers for personal use What we’ll cover 3
4. Bid on the social media statistic… The closest without going over wins a prize! The Price Is Right! 4
5. MySpace debuted in 2003. How many million users does the site have now? 36 million -- Source: digitaltrends.com, Oct. 1, 2013 The Price Is Right! 5
6. The Lucky 13 Applications 6
7. • Platform to house all of your social media account links in one place • Both Organizations and Individuals can have pages About.me 7
8. Crowdtilt 9 • Group funding – can be used for anything from personal parties to nonprofit needs • Nonprofits pay 2.5% transaction fee; in return, CT provides social media widgets, donor receipts • Would be ideal for third-party events or small projects
9. • Social Bookmarking tool • Streamlined User Experience - Annotated notes - Tags, Stacks and Links - Sharing Delicious 12
10. • Geolocation social media • Check in using smartphones • Gamification and Badges • Discounts and Ads Foursquare 14
11. • Create Brand Page • Create Partner Badges Foursquare
12. • Triggers, Actions and recipes • 72 Social Media Channels • Automate workflow IFTTT (If This, Then That) 17
13. • News Aggregator • Pulls from your Social Media Feeds to Create e-Newspaper • Free & Pro Versions Paper.li 19
14. Pinterest 20 • Content sharing service – users “pin” photos, videos and other objects to “boards” • Users can pin new content, repin other users’ content, or like other users’ pins. • 70 million users as of June 2013, 30% active
15. Slideshare 23 • Presentation sharing – allows upload of various document formats, including PDFs, videos and webinars • Has partnerships with several resources including LinkedIn, Twitter and FreeConference.com • Can upload publicly or privately
16. Snapchat 25 • Instant messaging app for photos; “snaps” disappear after up to 10 seconds (or do they?) • 400 million snaps sent a day • In response, Instagram began offering a direct messaging feature in its app
17. • Create stories from social media feeds • Useful for conferences, reporting • https://storify.com/UNICEF/endviolence Storify 27
18. Tumblr 28 • Microblogging site owned by Yahoo! (bought in May 2013) • More than 160 million blogs, more than 70 billion posts • Allows for easy re-sharing of others’ content
19. Vine 31 • First video app, owned by Twitter – allows users to capture 6-second looping content • Launched January 2013; 40 million users (August 2013) • In response, Instagram (owned by Facebook) and MixBit (from YouTube's founders) offered 15- and 16-second videos respectively. • Non-profits use Vine for good
20. Zillow 32 • Commonly known as a resource for home buyers and sellers, can also be used for prospect research • Database of more than 110 million homes in United States • Shows information about home, last sale price, other homes in neighborhood
21. International Applications 35
22. • V Kontakte (VK) • 195 million users • Similar design and functionality to FB • You may sign in with FB account Russia 36
23. • No one major platform • Mixi most used – 27 million users • Have to have Japanese Mobile Phone # • Can post to Mixi from Instagram Japan 38
24. • 91% of people in China have a social media profile • 38% use their real names • Western Social Media are blocked • Qzone – 798 million users; • QQ has 1 billion users • Sina Weibo – 500 million users China 40
25. • 140 Character posts • Connects to Chinese version of 4sq (Wielingdi) and Instagram (Tudling) • Lady Weibo • Many Non-Chinese celebrities use it - Bill Gates & Kobe Bryant Sina Weibo
26. • Fundraising on Social Media in China is technically illegal • Sina launched Micro-charity – a NGO platform allowing people to donate in response to urgent aid • Crowdsourced fundraising for medical help for individual • Crowdsourced for Free Lunches – raised $6 million from 900,000 people Micro-charity
27. Applications for Personal Use 43
28. Apps for Personal Use 44
29. 45
30. 46
31. 47
32. 48

Editor's Notes

Encourage Tweeting with session hashtag
What is long tail? Long tail chart looks different than flow chart?How to decide what to use?
Handouts online, we will tweet links throughout
Prizes courtesy of FourSquare
Now we will find out who actually downloaded the handouts…no peeking!
Ask before each one who is using?At end of each one, any successes?
CT has a section devoted to nonprofits on its site, even though it’s more widely known for party throwing ventures.This also could be a great tool for smaller organizations who aren’t set up for online giving.
House Rabbit Society of Missouri: no-kill, fostering org needed to raise funds for a location. They needed $35k for a down payment … looks like from description they had half of it and turned to CT for the rest. They did well and kept adjusting the goal up, and started a second campaign that is active now for $5k more to ready the Bunny House.
Think of it as a virtual corkboard, a way to collect related items and share them with others in a very visual way.Seeing more use of secret boards to share information with volunteers and donors not yet for public consumption.
This is Charity:Water’s board for unique fundraising events done for their nonprofit. Again, a great third-party event resource.
Here’s a pin from the American Red Cross board on history. This gives a great example of how visual Pinterest is, but still allows for detailed information to be shared in the description and provides a link back to their site for those wishing to learn more.
Largest community for sharing presentations. Allows users to download materials, embed in websites and share on social media. In fact, we’ll be sharing this presentation post-conference on our accounts!
In addition to sharing the organization’s presentations, the National Wildlife Federation uses the Slideshare account to announce contest winners.
Founded much like FB by 2 friends who started it on college campuses, SC was designed for creative photo messaging. Users can draw on snaps, add text and filters. Like the Pinterest secret boards, this could be a way to send out exclusive information to volunteers and donors. Univ. Houston using it to announce contests for students. NOLA Saints also use for contests as well as distribution of video messages from players not distributed on other platforms.
16 Handles yogurt shop was highlighted by Mashable for use of the app to distribute frozen yogurt coupons to customers. At the time we prepped, there wasn’t as much nonprofit adoption, but now Dosomething.org has an account and has begun engaging users.
Heard of the Occupy movement? It started via tumblr. Easy to use…their marketing states “30 seconds to join.”
Allows for much personalization and customization. Look at the difference between SF ballet and the Philly Museum of Art sites.
If you follow Jim Anderson on Twitter, you’ve probably seen a Vine Great for short attention spans. Benefit of Vine versus the competition is that Vine is all videos, IG is mixed so you get both in the same feed. That can deter some users from watching.Examples: Red’s David Guetta endorsement and thank you messages, Unicef event promo
Great example of an app designed for another purpose having fundraising applications.Database includes homes that may not be currently on the market. Good compliment to your local tax assessor/collector info, or if you don’t have access to such info for a prospect but know addresses of their property.
Provides information about neighboring homes
I always thought this kitchen would look great opened up 
And now we SHIFT to some apps specifically used in international markets…
In our research, we also came across a few apps we thought would be great to recommend for your personal use.
Publishing platform that is still in beta testing and requires a Twitter account to apply as a blogger. Open to anyone to read, the idea is to curate ideas versus the management of a blog. “Medium makes no expectation of ongoing commitment.”As the site expands, this could prove useful to organizations wishing to contribute occasional posts on timely issues. In the meantime, it’s useful personally and a helpful feature is the site gives an estimate of how long it takes to read each post.
Quora is an online Q&A resource … questions are answered by other users. Can sign up through various platforms, but if you use FB to sign up, it will integrate your likes and friends and produce topics in your feed based on these.An interesting example question recently was about the attention to detail in the Mad Men series. The respondent noted the size of the meals eaten on the show are smaller than today’s meals, which matched up with her childhood memories. The answers are only as good as the respondents, but it is a neat resource for recommendations for travel and perspectives on topics.
Wrap upQuestions?Remind them links on our Twitter accounts

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