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Social Media & Ethics in Fundraising
#frethics
David Tinker, CFRE @davethecfre
Lisa M. Chmiola, CFRE @houdatlisa
2
"The only thing a man can take
beyond this lifetime is his ethics”
– Thomas Jefferson
#frethics
What We’ll Go Over
• Notions about ethics and social media
• Facts and Figures
• Case Studies
• Social Media Policies
• AF...
Is there ethical
use of social
media today?
4
#frethics
Manipulated social media feeds
Fake followers
Promoting tragedy for posts
Posting from wrong account
Highlighting bad busi...
Game Show Time
Doing a search on YouTube for Ethics and Social
Media how many results come back?
• 108,000 (source: YouTub...
Game Show Time
According to the National Business Ethics Survey,
what percent of employers have a social media
policy for ...
Game Show Time
What percentage of social media users set all of
their profiles to private?
• 46% (source: Ask Your Target ...
Case Studies
• Break into groups
• Appoint a reporter
• Read your group’s case study
• Discuss how it fits into AFP Code o...
Case Study #1
You have a major donor who is a business leader who has made a
multi-year multimillion dollar pledge to your...
Case Study #2
You are friends with some of your donors through various social
media networks. You notice one of your major...
Case Study #3
You are a shutter bug and like to post pictures online for others to
see. You are friends with some of your ...
Case Study #4
A donor who owns a company wants to make a major gift to your
organization. Your organization has a large pr...
“What you say on Twitter may be viewed all
around the world instantly.”
- Line 3 of Twitter’s
Privacy Policy
14
#frethics
Resources
• AFP Code of Ethics
http://www.afpnet.org/Ethics/EnforcementDetail.cfm?Item
Number=3261
• PPP Model Standards o...
Resources
• Code of Ethics for Bloggers, Social Media & Content Creators
(based on Norwegian Press Code) http://mor10.com/...
What We Learned
• Notions about ethics and social media
• Facts and Figures
• Case Studies
• Social Media Policies
• AFP C...
QUESTIONS?
18
QUESTIONS?
QUESTIONS?
image from Socialmediatoday.com
Contact Us
Dave Tinker, CFRE Lisa M. Chmiola, CFRE
Vice President of Advancement Director of Major Gifts & Planned Giving
...
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#Frethics Social Media & Ethics in Fundraising

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Session on social media and ethics in fundraising, presented with Dave Tinker at Association of Fundraising Professionals International Fundraising Conference in Baltimore March 2015.

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#Frethics Social Media & Ethics in Fundraising

  1. 1. Social Media & Ethics in Fundraising #frethics David Tinker, CFRE @davethecfre Lisa M. Chmiola, CFRE @houdatlisa
  2. 2. 2 "The only thing a man can take beyond this lifetime is his ethics” – Thomas Jefferson #frethics
  3. 3. What We’ll Go Over • Notions about ethics and social media • Facts and Figures • Case Studies • Social Media Policies • AFP Code of Ethics • Resources for You 3 #frethics
  4. 4. Is there ethical use of social media today? 4 #frethics
  5. 5. Manipulated social media feeds Fake followers Promoting tragedy for posts Posting from wrong account Highlighting bad business decisions Not keeping personal life private 5 #frethics
  6. 6. Game Show Time Doing a search on YouTube for Ethics and Social Media how many results come back? • 108,000 (source: YouTube) 6 #frethics
  7. 7. Game Show Time According to the National Business Ethics Survey, what percent of employers have a social media policy for employees? • 32% (source: 2011 NBES) 7 #frethics
  8. 8. Game Show Time What percentage of social media users set all of their profiles to private? • 46% (source: Ask Your Target Market Study) 8 #frethics
  9. 9. Case Studies • Break into groups • Appoint a reporter • Read your group’s case study • Discuss how it fits into AFP Code of Ethics • At end, report your group’s discussion 9 #frethics
  10. 10. Case Study #1 You have a major donor who is a business leader who has made a multi-year multimillion dollar pledge to your organization through his charitable foundation. Part of the pledge has already been paid. The donor says some very racist things that are recorded and placed online through various technologies. The traditional media picks up the story and he is grilled for his actions. Do you keep the pledge payments made to date and let the donor fulfill his pledge? Do you return the pledge payment and cancel the gift? What part of the AFP Code of Ethics might relate to this case? 10 #frethics
  11. 11. Case Study #2 You are friends with some of your donors through various social media networks. You notice one of your major donors checks in at a doctor’s office. You know that the doctor is a specialist for early onset dementia. You happen to have a meeting with the donor set for the following week to solicit a major gift. Do you ask the donor about the visit to the doctor? Do you question his/her ability to make a gift based on what you’ve learned about them from their check in? How would you handle it and what would you do? What part of the AFP Code of Ethics might relate to this case? 11 #frethics
  12. 12. Case Study #3 You are a shutter bug and like to post pictures online for others to see. You are friends with some of your donors online who also like to post pictures. You notice that you can see an expensive piece of art in the background of one of the photos the donor posted of their home. You have an appointment set to meet with the donor to discuss the possibility of a major gift. The donor has made gifts in the past but at lower levels. While they have talked with you about their love of photography they have never mentioned owning expensive artwork. Do you use the information you learned from the picture to change the amount you plan to request? What part of the AFP Code of Ethics might relate to this case? 12 #frethics
  13. 13. Case Study #4 A donor who owns a company wants to make a major gift to your organization. Your organization has a large presence on social media. Your communications department handles the social media for your organization. In exchange for a major gift, the donor wants you to send out a post each month via your organization’s social media networks asking people to like the donor’s company’s social media pages. Do you accept the terms? Do you make a counteroffer? What part of the AFP Code of Ethics might relate to this case? 13 #frethics
  14. 14. “What you say on Twitter may be viewed all around the world instantly.” - Line 3 of Twitter’s Privacy Policy 14 #frethics
  15. 15. Resources • AFP Code of Ethics http://www.afpnet.org/Ethics/EnforcementDetail.cfm?Item Number=3261 • PPP Model Standards of Practice for the Charitable Gift Planner http://www.pppnet.org/ethics/model_standards.html • AFP Social Media Guidelines http://www.afpnet.org/About/content.cfm?ItemNumber=4 626 • Electronic Frontier Foundation https://www.eff.org/search/site/ethics • Facebook Privacy https://www.facebook.com/fbprivacy • Twitter Privacy https://twitter.com/privacy 15 #frethics
  16. 16. Resources • Code of Ethics for Bloggers, Social Media & Content Creators (based on Norwegian Press Code) http://mor10.com/code- of-ethics-for-bloggers-social-media-and-content-creators/ • New York Bar Association guidelines for attorneys’ use of social media in discovery http://crimeinthesuites.com/zealous-counsel-or-unethical- social-media-maven-how-far-can-a-lawyer-go-2/ • Society for Human Resources: “Using Social Media to Boost Ethics & Compliance” http://www.shrm.org/hrdisciplines/ethics/articles/pages/so cial-media-ethics-compliance.aspx 16 #frethics
  17. 17. What We Learned • Notions about ethics and social media • Facts and Figures • Case Studies • Social Media Policies • AFP Code of Ethics • Resources for You 17 #frethics
  18. 18. QUESTIONS? 18 QUESTIONS? QUESTIONS? image from Socialmediatoday.com
  19. 19. Contact Us Dave Tinker, CFRE Lisa M. Chmiola, CFRE Vice President of Advancement Director of Major Gifts & Planned Giving ACHIEVA St. Agnes Academy 711 Bingham Street 9000 Bellaire Boulevard Pittsburgh, PA 15203 Houston, TX 77036 412-995-5000 x436 713-219-5466 dtinker@achieva.info Lisa.Chmiola@st-agnes.org @davethecfre @houdatlisa Images from: CBS, Wikipedia, Socialmediatoday 19 #frethics

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