Social + Local + Mobile: A Marketing Idea


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  • People, nowadays, engage into social network sites like Facebook or Twitter because it’s a way of how they interact with other people.The very purpose of social networking sites is to interact with people through the internet. People usually post pictures, or post a status on Facebook to let their families and friends know what they’ve been doing in their lives, so even if they are far away from each other, they would at least have an update on what is going on with their lives.Over time, smartphones are evolving to become PC’s, or even better. Most people prefer smartphones over PC’s because it is portable and very convenient for the user. Some smartphones even have more features as compared to PC’s.With these three combined, there is a new way for business to reach out to their target market.
  • Example of how it works:First, a person uses his/her smartphone to log on to Facebook to check his notifications on Facebook, or browse his timeline. He then later saw on his timeline that a friend of his, just dined in Vikings (maybe in MOA branch) because Vikings is offering promos/ a huge discount for a limited time.So he ends up going to Vikings’ Facebook page or website to check out the different promos of Vikings.He became interested of the promo, so he goes to Vikings MOA to dine.This is similar to the concept of word of mouth but through internet.
  • SoLoMo is actually a perfect solution for people who usually look for reviews of products or services of businesses they want to transact with on the internet. People usually look for people who have experienced buying in a shop to know whether this shop is trusted or not. With SoLoMo, it would be easy for people to look for reviews because in their social network, their friends and families are already the ones telling them the experience that they felt about something.
  • Social + Local + Mobile: A Marketing Idea

    1. 1. Basilio, Linnie Faith
    2. 2. Social Location Mobile
    3. 3. How it works:
    4. 4. =
    5. 5. Implications to E-commerce • SoLoMo would help business men who are in the Ecommerce industry to promote their products more effectively. • SoLoMo and Ecommerce both have similarities because they both operate on the web, meaning that ecommerce have advantage over the physical stores.
    6. 6. Implications to E-commerce There are people who sell their products purely online, that’s why consumers tend to first look for reviews whether this particular seller is to be trusted or not. With SoLoMo, people will be able to gather trusted information from people in social networking sites, who have shared their experience transacting with these sellers they are planning to have business with.
    7. 7. SoLoMo in the next 2 years • In the next 2 years, I think there will be people who will come up with another way of marketing their products, just like how they were able to come up with SoLoMo concept. • SoLoMo was not possible back then, but technology made it possible.
    8. 8. SoLoMo in the next 2 years • Companies like Apple, Samsung, and Sony continue to develop their mobile products each year, so I think that SoLoMo would be even more effective.