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Stanford Social Media on Purpose: LinkedIn for Nonprofits

Overview of how nonprofits can leverage LinkedIn to build their brand and find quality board members and volunteers

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Stanford Social Media on Purpose: LinkedIn for Nonprofits

  1. 1. Social Media on Purpose 2014 Stanford, May 22
  2. 2. By 9:50am… will  Know how to improve your own profile and your organization‟s page on LinkedIn  Know how to find extraordinary talent to serve on your board or volunteer  Be inspired by Sherri Wood and One Warm Coat  Empowered to use 3 free postings from LinkedIn to help you find a social media expert to volunteer or a board member who will solve all your technology challenges 2
  3. 3. What is LinkedIn? 300M+Members across the globe LinkedIn is the world‟s largest professional network 22+ million members are “following” their favorite nonprofits on LinkedIn 6 million Nonprofit Members are using LinkedIn to build their brand and network of supporters
  4. 4. Facebook, Twitter, LinkedIn: What‟s the difference? 4 Social & Casual Friends, Family Public Communications Anyone who will listen Professional Network & Brand Professionals, Colleagues
  5. 5. Strengthen Your Professional Brand Build & Engage Your Network Build Your Organization‟s Brand & Find Talent Top 3 Tips for Nonprofits 5
  6. 6. Strengthen Your Professional Brand
  7. 7. 7 1 Include a Picture & Headline 2 Showcase Your Professional Experience 3 Promote Your Organization & its Cause Three easy steps to build your brand
  8. 8. 8 Make a strong first impression with a picture and a headline Develop a headline as your professional tagline Adding a photo makes your profile 7x more likely to be viewed
  9. 9. 9 Profile: Show the depth of your brand through your experience Write a summary as your elevator pitch: Describe who you are and the goals you‟re working towards at your organization Tell people where you‟re coming from & what you‟ve accomplished
  10. 10. 10 Profile: Use the Volunteering & Causes section to promote your organization
  11. 11. Build and Engage Your Network
  12. 12. 12 1 Add Your Current Contacts (>50!) 2 Make New Connections 3 Join the Right Groups Build your network strategically
  13. 13. 13 Network: Add your current contacts as your foundational network You can easily upload your contacts or search for individuals
  14. 14. 14 Network: Make new connections to diversify your opportunities How do you get from this to this? Redundant connections Access to multiple communities & sectors
  15. 15. 1515 Industry Connectedness 1stDegree CXO Connections Network: Get access to new communities by joining groups
  16. 16. 16 Network: Get into the conversation by sharing and commenting on interesting content 16
  17. 17. Build Your Organization‟s Brand & Find Talent
  18. 18. 18 1 Create a Strong „Company‟ Page 3 Leverage Networks to Find Board Members and Volunteers Build your online community – and use it wisely 2 Encourage Supporters to Spread the Word
  19. 19. 19 Company Page: A great nonprofit company page is inspiring, informative, alive Over 165k nonprofits have a company page on LinkedIn
  20. 20. 20 Company Page: First, add or claim your company page If you see someone has already created your company page and you‟d like to become the admin of that page, email:
  21. 21. 21 Company Page: Make it come alive by adding a logo, photos, and compelling content Be sure to add your logo so people can easily find & recognize your organization.
  22. 22. 22 Supporters: Encourage your supporters and staff to „Follow‟& add your organization to their profiles
  23. 23. 23 Talent: LinkedIn‟s Volunteer Marketplace allows you to post your skilled volunteering and board opportunities in front of talented professionals A marketing expert to enhance your digital marketing strategy An HR expert to lead your board governance committee An architect to advise your future site expansion
  24. 24. LinkedIn for Nonprofits ( 24
  25. 25. 25 Talent: Not sure how to post a volunteer opportunity? We have resources to help! Just visit to start!
  26. 26. 26 Talent: LinkedIn‟s job matching tools will send your postings to the professionals with the right skills and experience for you Your opportunities are sent to interested members through email campaigns and the “Jobs you may be interested in” feature
  27. 27. 27 Network: Search for professionals interested in your organization and volunteering 1. Click on Advanced Search 2. Select what you‟re looking for 3. See what pops up 4. Get even more specific to find the perfect matches
  28. 28. Create a complete profile Connect with at least 50 contacts, adding old and finding new Are you ready? Here‟s your checklist! Find 2-3 relevant Groups to join. Create a dynamic company page 28 Scope and post opportunities in the Volunteer Marketplace Spend 15 minutes/day sharing, liking and commenting
  29. 29. 29 Sherri Wood, National Founder and Chair 4,000,000
  30. 30. Story #1: Job posting for board member Nonprofit board member #1  From Atlanta  PhD in Textiles  Perfect for our coat oriented mission Nonprofit board member #2  From Richmond  Millenial  3 advanced degrees (including Finance)  Helping 3 year strategic growth budget 30
  31. 31. 31 Story # 2: Magic ofAdvanced Search 1,000,000 1 brand new board member Senior Finance Manager from a major technology company
  32. 32. 32 Story # 3: Secrets of LinkedIn Groups – where the treasures are Engagement in LI Group New board member in Dallas, works at Accounting Firm and is analyzing 10 years of coat data
  33. 33. 33 Story # 4: Finding Skilled Volunteers $15,000 2 pharmaceutical execs creating strategic plan
  34. 34. 34 3 FREE POSTINGS Email With “Stanford” in subject line Expire: 12/31/14
  35. 35. 35 207,123 Social Media Experts 250 who went to Stanford 2 who work at Google currently
  36. 36. ?

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Overview of how nonprofits can leverage LinkedIn to build their brand and find quality board members and volunteers


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